Scientific Works of Interregional Academy of Personnel Management. Economic Sciences

INTEGRATION OF MANAGEMENT, BUSINESS PROCESS MANAGEMENT AND MARKETING: A PATH TO EFFECTIVE ENTERPRISE DEVELOPMENT

Rinat Abdulov — 2025-09-05

This article focuses on the integration of management, marketing, and business process management as a strategic tool for enhancing enterprise performance, resilience, and long-term competitiveness in the context of digital transformation and increasing environmental uncertainty. The relevance of the topic stems from the growing need for companies to function as cohesive systems, where strategic planning, market responsiveness, and operational processes are not fragmented but coordinated and mutually reinforcing. The objective of the research is to define conceptual foundations and practical mechanisms for integrated enterprise management that align managerial decisions across departments. The methodological framework is based on systemic and synergetic approaches, theoretical synthesis, analysis of scientific sources, and case study examination of Ukrainian companies that have successfully adopted integration strategies. The study identifies three critical integration points – strategic planning, communication systems, and change management – where cross-functional alignment is necessary for effective decision-making. It highlights the role of CRM and ERP systems in facilitating internal data integration and enabling synchronized work across marketing, operations, and service departments. The findings demonstrate that integrated models contribute to greater organizational flexibility, better market orientation, and improved coordination between departments. Practical examples from companies such as Nova Poshta, Rozetka, and Comfy confirm the positive impact of integrated digital marketing, customer relationship management, and adaptive planning on service quality and crisis management. The practical value of this study lies in its recommendations for overcoming human resistance, improving internal communication, and enhancing employee competencies through targeted training and cross-department collaboration. The article is intended for researchers, practitioners, and managers seeking to implement holistic and digitally enabled management systems to support sustainable business growth.

MUNICIPAL MANAGEMENT OF MARKET TRANSACTIONS WITH AGRICULTURAL LANDS: PROBLEMS AND PROSPECTS

Petro Borovyk — 2025-09-05

The domestic system of municipal management of market transactions involving agricultural land has significant advantages that foster the development of both the agricultural sector and local communities. These benefits include the transparency and accessibility of land purchase and sale procedures, more efficient use of agricultural land resources, stimulation of socio-economic development, strengthening of legal protection for landowners and land users, and enhanced investment attractiveness of local areas. At the same time, research findings have revealed several issues in the current mechanism for managing market transactions with agricultural land at the community level. These include inconsistencies in legal and regulatory acts, leading to varying interpretations of specific provisions, as well as the instability of the legislative framework. Additionally, corruption risks and the potential for shadow transactions in the land market remain significant concerns. Other challenges include the insufficient qualifications of municipal officials and land management specialists, limited market transparency, the lack of effective land-use monitoring, weak cadastral accounting, and inadequate spatial planning. Further critical issues involve delays in the development of general spatial plans, the absence of geoinformation portals in some communities, and the overall underdevelopment of agricultural land market infrastructure. To improve the effectiveness of municipal management, as indicated by the research findings, urgent practical measures must be taken. These include regulatory adjustments and simplification of land market transaction procedures, strengthening oversight of their legality and transparency, enhancing anti-corruption mechanisms in the agricultural land sector, improving the training of municipal executives and land management professionals, actively implementing geoinformation systems and satellite-based land-use monitoring technologies, and fostering the development of infrastructure entities within the agricultural land market.

CRISIS MANAGEMENT WITHIN THE FRAMEWORK OF PROJECT THINKING

Alexey Rusnak — 2025-09-05

The purpose of this study is to provide a theoretical justification for the interrelation between risk management and crisis management in the context of project-based thinking, taking into account the phases of the project life cycle. The main goal of the article is to develop a conceptual model that simultaneously distinguishes and integrates these managerial paradigms across different project stages. The paper argues that any project can be understood as a sequence of crisis situations, each involving potential risks and requiring an appropriate managerial response. Methodology. The research applies an interdisciplinary approach that integrates management theory (ISO 9001), modern risk management standards (ISO 31000, COSO), project management frameworks (PMBOK® Guide), and decision-making theory. A systems analysis of crisis situations as interconnected risk events is employed. For the diagnosis of crisis factors, the study uses analytical, expert, and software-based methods, including the construction of graphical models of the crisis cycle. Scientific novelty. The article introduces the concept of a project as a sequence of crisis waves with potential positive or negative exit points. Crisis management is proposed as a specific case of risk management that becomes dominant during the phase of catastrophic decline, requiring distinct methodologies and mechanisms – particularly, restructuring and "rejuvenation" of the project. The concept of a "catastrophe funnel" is defined, featuring three possible scenarios that illustrate the risks of losing control. A model of a "controlled crisis" is presented, based on the idea that a crisis can be initiated and strategically used as a tool for systemic project transformation or as an instrument in competitive dynamics. Conclusions. Project-based thinking must take into account the inevitability of crisis phases and accordingly adapt management tools. Effective risk management at early stages can extend the project’s life cycle, while crisis management becomes essential when control is lost. Viewing the project as a sequence of crisis waves necessitates systemic diagnostics, flexibility, continuous renewal, and strategic readiness for rebooting. In this approach, crisis is seen not only as a threat but also as a potential source of transformation.

DIGITAL TRANSFORMATION OF ACADEMIC INSTITUTIONS: ELECTRONIC DOCUMENT MANAGEMENT AND TOOLS FOR ITS IMPLEMENTATION

Volodymyr Huzhva — 2025-09-05

The article analyzes Electronic Document Management (EDM) as a strategic lever of digital transformation in academic institutions. It traces the evolution from traditional paper-based systems and early digital archives to advanced, cloud-based, AI-powered platforms increasingly integrated within the broader digital ecosystem of universities. Drawing on international and Ukrainian research, regulatory frameworks, and practical implementation cases, the study identifies key legal, technical, organizational, and infrastructural prerequisites for effective EDM deployment in higher education. A comparative review of EDM/ECM platforms—such as Microsoft 365, Google Workspace, M-Files, ASKOD, Megapolis.Docflow, and AS “Dekanat” – highlights their capabilities in document lifecycle management, version control, secure access, digital signatures, metadata indexing, workflow automation, analytics, and seamless integration with LMS, ERP systems, and national education registries. Adoption of these systems enhances institutional efficiency, transparency, cost-effectiveness, compliance assurance, and overall digital maturity. Electronic workflows support remote collaboration, streamline decision-making, and improve data security through structured access control and encryption technologies. Common barriers (integration complexity, limited budgets, resistance to change, cybersecurity threats, legal concerns) are analyzed, with mitigation strategies tailored to institutional scale, infrastructure, and staff readiness. Use-case scenarios (e.g., Microsoft 365 + Moodle/Canvas, ME.Doc + ERP, Megapolis.Docflow + registries) demonstrate flexible implementation models and automation opportunities. Future trends include AI-driven document classification, RPA for routine processes, smart contracts, adaptive interfaces, digital sovereignty, and resilient academic archives. EDM is positioned as a foundation for agile, transparent, and student-centered higher education governance in the digital era.

HUMAN-CENTRIC ECONOMICS: THE ROLE OF HUMAN POTENTIAL QUALITY IN THE ECONOMIC GROWTH AND DECLINE OF UKRAINE AND THE WORLD

Hennadii Dmytrenko — 2025-09-05

The article investigates the impact of human potential on the economic growth and decline of nations, with a particular focus on Ukraine. It explores the interplay between the quality of human capital, innovation activity, and the competitiveness of national economies. An analysis of studies by renowned global scholars–classics of economic thought–demonstrates that a country’s economic success is not determined by natural resources or geography but by the nature of its political and economic institutions. Inclusive institutions foster development, citizen engagement in societal processes, and economic modernization. In contrast, extractive institutions, which concentrate power and resources in the hands of a narrow elite, lead to corruption, economic stagnation, and increasing social inequality. The authors emphasize the critical role of managerial elites in shaping an effective economic model. The quality of leadership, competence, and strategic vision are identified as decisive factors for sustainable development. Pathways are proposed for transforming extractive institutions into inclusive ones to ensure Ukraine’s economic growth in the post-war period. Special attention is given to reforming the political system, combating corruption, and creating conditions conducive to innovation. Key directions for transitioning from extractive to inclusive institutions are outlined as a primary lever for economic recovery and prosperity in Ukraine, coupled with a significant reduction in corruption levels. This involves shifting from a culture of administrative pressure without feedback, prevalent in government bodies, to a culture of systemic management focused on tangible outcomes, such as indices of citizens’ quality of life. The article also examines international experiences, notably the Singapore model, where a high-quality managerial elite served as the foundation for an economic breakthrough. Principles for selecting personnel for key positions are identified, including the use of “white filters” to form competent, ethical, and strategically minded management teams. The adaptation of this approach to Ukraine’s context is proposed, taking into account the mental characteristics of its society. The study highlights the need to enhance education and professional training levels to cultivate competitive human capital. It substantiates the importance of introducing systemic management oriented toward measurable results and quality-of-life indices. The conclusions of the article offer valuable insights for researchers, policymakers, and economists engaged in reforming economies and advancing human potential development.

THE IMPACT OF THE MOTIVATION SYSTEM AND OCCUPATIONAL SAFETY ON THE ECONOMIC EFFICIENCY OF THE ENTERPRISE

Nina Zhytnyk — 2025-09-05

Relevance of the study is driven by the urgent need to rethink the role of personnel motivation in the context of profound socio-economic transformations caused by the state of war in Ukraine. Under such conditions, enterprises are forced not only to maintain production stability but also to establish an effective system of personnel security, with motivational policy being its key component.The aim of the article is to justify the use of employee motivation as an effective tool for ensuring personnel security under crisis conditions and to develop scientific and practical recommendations for modernizing management strategies in the field of HR management.The research methodology includes content analysis, synthesis of findings from contemporary domestic and international scholarly works, as well as logical and structural analysis. This methodological approach enabled the systematization of management strategies during wartime instability and helped identify the key elements through which motivational technologies contribute to personnel security. Based on the results of the study, key threats to human resource management during wartime have been analyzed, including the shortage of qualified labor, increased psychological tension in teams, and the rising risk of losing key personnel. Priority areas for implementing motivational policy have been identified: introducing flexible working conditions, personalized social guarantees, and measures for re-adaptation and professional development. A list of effective forms of employee motivation suitable for implementation in the Ukrainian business environment has been developed, taking into account the human-centered approach.Drawing on the synthesis of current academic concepts and practical cases, an original model of using motivation as a tool for managing personnel security has been proposed. This model includes the stages of threat assessment, selection of motivational instruments, performance monitoring, and adaptation of the motivational policy in line with changes in the external environment. It is substantiated that only a systemic, adaptive, and strategically oriented approach to motivation management ensures greater personnel resilience, preservation of human capital, and reinforcement of a company's competitiveness.

TECHNOLOGIES FOR BUSINESS COMMUNICATION ANALYSIS AS A TOOL FOR IMPROVING PERFORMANCE INDICATORS IN THE DIGITAL ECONOMY SYSTEM OF BANKING SERVICE INSTITUTIONS

Dmytro Zhukovskyi — 2025-09-05

The article presents the results of an applied study aimed at implementing language analytics into the infrastructure of banking institutions through the development and testing of a multi-module agent-based system built on artificial intelligence technologies, particularly large language models. The study outlines key performance indicators and analyzes the specifics of their integration into the analytical infrastructure of the digital economy within the banking sector. Based on artificial intelligence tools for language analytics, innovative forms of analytical reporting have been developed, adapted to the specifics of management accounting in banking institutions. Within the framework of a systems approach to the development of the digital economy, the feasibility of applying a comprehensive analytical toolkit that integrates the principles of unit economics, end-to-end analytics, and modern technologies for automated communication analysis based on large language models into the information-analytical systems of banks has been substantiated. The applicability of a multi-module agent-based system based on large language models, which has previously demonstrated high effectiveness in other economic sectors, has been justified for the analysis of communications between clients and representatives of banking institutions. Unlike the traditional approach that employs a single unified prompt for all types of customer inquiries, the proposed architecture provides for the functional differentiation of analytical tasks among specialized agents, each performing a distinct cognitive-analytical function. This modular structure ensures higher processing accuracy, greater relevance of the results obtained, and the ability to adapt the system to the specific managerial needs of the banking sector. The study has also identified optimal conditions for the application of large language models depending on the typology of analytical tasks; in particular, the use of GPT and BERT models has been found to be most appropriate for communication analysis in the banking domain.

SUSTAINABLE TRANSFORMATION OF ECONOMY THROUGH DEVELOPMENT OF ALTERNATIVE ENERGY AND ADDITIVE PRODUCTION

Oleksandra Karintseva — 2025-09-05

The article focuses on the need for a systemic transformation of the economy towards sustainable development models that integrate environmental sustainability, social inclusion and technological innovation. The paper substantiates the role of alternative energy sources as a basis for reducing dependence on fossil resources. At the same time, the potential of additive manufacturing as a tool for optimizing the use of materials, reducing waste, reducing logistics costs and accelerating innovation cycles is investigated. The paper presents theoretical foundations of sustainable economics and comparison with other modern economic models. Highlighted synergy between alternative energy and additive technologies that creates new opportunities for both countries that developing (overcoming energy poverty, development entrepreneurship), and for post-industrial economies (green reindustrialization, formation innovative clusters). Separately attention given challenges related to institutional inertia, political barriers, insufficient financing innovation and social distrust of technological changes. Indicated prospects application integrated technological decisions in Ukraine, especially in the context of post-war reconstruction, development decentralized energy systems and mobile production decisions. Article forms complex vision of the transition to a new economic paradigms that combines economic efficiency, social justice and environmental balance based on innovative synergies.

INSTITUTIONAL AND LEGAL PRINCIPLES OF FORMING AN INTEGRATED INVESTMENT CLIMATE IN UKRAINE

Lyubov Kvasniі — 2025-09-05

The article is devoted to the analysis of the legal regulation of investment activity, the role of state institutions in its stimulation. The purpose of the article is to analyze the current state of the institutional and legal foundations of the formation of an integrated investment climate in Ukraine, characterize the main problems and identify barriers that reduce investment activity, as well as outline the main areas of improvement of the regulatory framework and institutional support to create a favorable environment for attracting both domestic and foreign investments. In the process of writing the article, a set of methods was used, which allowed achieving scientific objectivity and comprehensive analysis of the topic: analysis and synthesis; comparative method; systematic approach; empirical approach. Deductive and inductive approaches contributed to the development of recommendations for improving the institutional and legal foundations of the formation of an integrated investment climate in Ukraine. It is noted that the economic shocks that began on February 24, 2022, caused significant instability, which forced investors to act with greater caution. The article identifies institutional principles that influence the formation of a favorable investment environment, including the regulatory framework, transparency of financial transactions, infrastructure modernization and integration into international markets. The authors have developed proposals for improving the regulatory framework to increase transparency and predictability of business conditions in Ukraine, which will contribute to attracting foreign investors. The practical value of the article lies in identifying and systematizing institutional and legal measures for the formation of an integrated investment climate in Ukraine, which can become the basis for improving the country's investment policy. The results obtained may be useful for state authorities, local governments, international organizations, business associations and investors interested in stabilizing the economic situation and forming an effective investment environment in Ukraine.

MECHANISMS FOR STIMULATING THE DEVELOPMENT OF SMALL AND MEDIUM BUSINESSES IN THE CONDITIONS OF EUROPEAN INTEGRATION CHALLENGES

Lyubov Kvasniі — 2025-09-05

The article is devoted to the study of the stimulation of small and medium-sized businesses in Ukraine, which is a relevant issue in the context of modern European integration transformations. Against the background of the war in Ukraine, problems in the functioning of small and medium-sized businesses have deepened. There is a decrease in the number of operating enterprises, risks are increasing, and the volume of direct private investment in Ukraine is decreasing. The authors substantiate the need to introduce modern effective management mechanisms that can ensure long-term business sustainability, adaptation to changes in the market environment, and optimize the resource potential of the regions. The purpose of the article: to research and substantiate effective mechanisms for stimulating the development of small and medium-sized businesses in Ukraine, to highlight the influence of the main factors on their development, and to develop recommendations for increasing the competitiveness and sustainability of SMEs in the context of the modern challenges of martial law in Ukraine and the processes of European integration. The article substantiates the main problems in the development of SMEs in the western regions of Ukraine and the country as a whole. The authors offer practical recommendations for improving SMEs' access to financial resources and strategic directions for the development of small and medium-sized businesses in the post-war period. It is proven that for small and medium-sized businesses, strategic management is a necessary tool for adapting to new challenges, which allows enterprises to flexibly respond to market changes and improve their competitive positions.

GREEN INVESTMENT STRATEGY OF THE ENTERPRISE: MANAGEMENT APPROACHES AND EFFICIENCY ASSESSMENT

Nataliia Kotvytska — 2025-09-05

The article is devoted to the study of formation and implementation of green investment strategies of enterprises in the context of sustainable development and environmental responsibility. Theoretical foundations of green investing are comprehensively considered, approaches to environmental investment management are analyzed, and methods for assessing their effectiveness are systematically evaluated. The main factors influencing the formation of green investment strategies are identified, including regulatory requirements, stakeholder demands, and market opportunities. Green financing instruments are characterized in detail, including green bonds, environmental funds, government support programs, and innovative crowdfunding platforms. A conceptual model of green investment management of the enterprise is proposed, taking into account environmental, economic and social indicators within the framework of ESG criteria. A comprehensive methodological approach to assessing the effectiveness of green investment projects based on integrated analysis of financial and environmental results has been developed, incorporating both traditional financial metrics and innovative sustainability measures. The research methodology is based on systematic analysis, comparative analysis, expert evaluation methods, and case study approach. The study reveals that successful implementation of green investment strategies requires integration of environmental considerations into strategic planning processes, development of appropriate performance measurement systems, alignment with stakeholder expectations, and creation of supportive organizational culture. The findings contribute significantly to the understanding of how enterprises can effectively manage green investments while achieving both financial returns and environmental benefits. The proposed framework provides practical guidance for managers and investors in developing and implementing sustainable investment strategies in various industry contexts. Special attention is paid to the Ukrainian context, considering the challenges and opportunities for green investment development in the process of European integration.

ANALYSIS OF UKRAINE'S INNOVATION POTENTIAL THROUGH THE PRISM OF INTERNATIONAL TECHNOLOGY TRANSFER: EUROPEAN DEVELOPMENT TRENDS

Nadiia Petrenko — 2025-09-05

In developed economies, the acceleration of scientific and technological progress, the introduction of innovations are associated with the possibilities of developing the knowledge economy, commercialization of technologies and innovation transfer networks. The current stage of scientific and technological progress takes place in conditions of dynamic global competition and at the same time requires cooperation and collaboration. The purpose of this work is to determine the dependence of economic development on indicators that characterize the potential of the knowledge economy and innovation transfer of the country. The study is aimed at finding ways to assess the impact of the potential of the country's scientific and educational activities on innovative development according to the characteristics of the "business-education-science" system in the field of innovation transfer. The methodological tools of the study are the abstract-logical method and correlation-regression analysis, which allowed us to establish relevant connections between indicators of the development of education, science and the economy in the context of the knowledge economy and innovation transfer for Ukraine and Europe. countries in the period 2018–2023. It has been established that in many countries of the "new" Europe (Bulgaria, Greece, Lithuania, Latvia, Estonia, Slovakia, Slovenia, Cyprus, Malta, Portugal), as well as in Ukraine, the trend of independence of GDP growth from indicators of the development of science and education persists. At the same time, the countries of the "old" Europe support innovative progress at a high level, investing in knowledge-intensive activities, infrastructure and the R&D sector. The results can be used to increase the efficiency of innovation transfer in Ukraine, for which the paper provides relevant recommendations.

ANALYSIS OF METHODOLOGICAL APPROACHES TO EVALUATING INNOVATIONS: INTERNATIONAL EXPERIENCE

Ihor Ponomarenko — 2025-09-05

У статті проведено систематичне дослідження міжнародних індексних методик оцінки інноваційної діяльності, що має на меті надати ґрунтовну аналітичну базу для оцінки підприємницьких інновацій у контексті глобалізації та економічних викликів. Наголошено на ключовій ролі інновацій у стимулюванні економічного зростання, конкурентоспроможності та добробуту, підкреслено складність їхнього вимірювання та необхідність використання індексних підходів, які охоплюють технологічні, організаційні та соціальні аспекти. Детально розглянуто шість індексів: Глобальний інноваційний індекс (GII), Європейське інноваційне табло (EIS), Індекс інновацій у сфері послуг (SSII), Національний індекс інноваційної спроможності (NICI), Норвезький індекс інновацій (NII) та Глобальний індекс інновацій у сфері охорони здоров’я (GHII). Методології розрахунку індексів детально описано, включаючи нормалізацію, зважування та агрегацію даних. Порівняльний аналіз виділяє відмінності в об’єктах (країни, компанії, сектори), масштабах (глобальний, регіональний) та типах даних (статистика, опитування), підкреслюючи необхідність вибору індексу залежно від контексту. Висновки наголошують на унікальності кожного індексу: GII та EIS забезпечують об’єктивність через статистичні дані, NII відображає суб’єктивне сприйняття, GHII - аналіз медичних інновацій. Різноманітність методик зумовлена багатогранністю поняття інновацій, що вимагає інтегративного підходу для точної оцінки в умовах ринкових змін. Стаття сприяє формуванню теоретичної бази для подальших досліджень інноваційного потенціалу, зокрема в контексті України, пропонуючи інструменти для адаптації міжнародного досвіду до локальних реалій.

FINANCIAL MECHANISMS AND DECISION-MAKING TO SUPPORT ENERGY DECENTRALIZATION IN UKRAINE

Iryna Sotnyk — 2025-09-05

The full-scale war in Ukraine has exposed critical vulnerabilities in centralized energy grids, driving the urgent need for decentralized renewable energy solutions. This study investigates the economic efficiency of state financial and investment support for the advancement of distributed green energy systems in Ukraine, particularly through concessional financing initiatives such as the "5-7-9" program. The decision-making analysis focuses on small and medium-sized enterprises investing in 10-, 20-, and 30-kW hybrid wind-solar photovoltaic systems accompanied by storage facilities. Financial viability was assessed using key indicators, including Levelized Cost of Energy, Net Present Value, Internal Rate of Return, Profitability Index, and Discounted Payback Period. Results indicate that with preferential financing, the considered projects achieved strong economic performance, while traditional commercial loans offered by commercial banks rendered small-scale decentralized renewable energy solutions financially unfeasible. Based on this, it has been demonstrated that strategic public-private collaboration and effective financial policy frameworks are critical for scaling renewable energy adoption and accelerating Ukraine’s green and digital transition. The article presents developed strategies and a roadmap for integrating decentralized power systems into Ukraine’s digital economy, which, during and after the war, will help strengthen energy resilience, reduce operational risks, and foster the country’s sustainable growth. However, limitations include assumptions of stable macroeconomic conditions and a focus solely on internal energy consumption. Future research should investigate tailored financial mechanisms for different business types and explore the broader socio-economic impacts of investments in decentralized green power systems, as well as the sensitivity of projects’ economic indicators for optimal decision-making.

INVESTMENTS IN HUMAN CAPITAL AS A DRIVER OF ECONOMIC GROWTH IN THE POST-WAR PERIOD: THE UKRAINIAN CONTEXT

Oleksandr Firstenko — 2025-09-05

The paper substantiates that targeted investment in human capital is the key prerequisite for Ukraine’s accelerated post-war recovery. A critical review of 11 recent sources is used to systematise theoretical approaches to the concept of human capital and examine empirical studies of its impact on economic growth. Quantitative modelling combines regression analysis of World Bank and OECD macro-data with Ukrainian statistics and an ex-ante scenario approach to estimate the potential returns of five strategic pillars: (1) education and reskilling, (2) physical and mental health, (3) an inclusive labour market, (4) science and innovation, and (5) demographic and repatriation policy. The simulations show that the proposed programme could add 6.5 pp to cumulative GDP growth in 2025–2030, create 1.8 million new jobs, reduce the shadow-economy share to 12 %, and raise life expectancy by 2.2 years. The financial architecture combines the state budget, the EU Ukraine Facility, and a network of public–private partnerships in EdTech, e-Health, and R&D. The main challenges identified are demographic deficits, brain drain, low female and veteran labour-force participation, and insufficient private R&D investment. Policy recommendations include: legally anchoring the “money follows the student” principle in higher education, introducing a nationwide reskilling voucher system, scaling telemedicine and mental-health services, providing tax incentives for EdTech and R&D clusters, and establishing a national platform to monitor human-capital investment outcomes at macro and micro levels. The findings enrich academic understanding of human capital’s role in Ukraine’s post-war transformation and offer a foundation for evidence-based public policy. The article concludes that the maximum socio-economic impact can be achieved only through the simultaneous implementation of all five strategic directions, utilizing inter-agency synergy, innovative financing tools, and transparent mechanisms for monitoring outcomes.

DETERMINING THE EFFECTIVENESS OF THE ENTERPRISE'S REMEDIATION MEASURES

Oksana Horbachova — 2025-09-05

Financial restructuring is a key mechanism for maintaining the viability of enterprises in crisis and plays an important role in preserving their economic activity. It aims to restore solvency, strengthen financial stability, and enhance the company’s competitiveness. With a well-developed restructuring strategy, businesses can overcome financial difficulties, avoid bankruptcy, and lay the foundation for sustainable future growth. The main objectives of financial restructuring include reducing debt levels, restoring liquidity, improving asset utilization efficiency, and enhancing the overall financial position of the enterprise. Depending on the specifics of the crisis, different restructuring mechanisms may be applied. These include crisis management, which involves developing measures for financial recovery; debt restructuring, which includes negotiations with creditors to revise payment terms; raising additional financial resources through investors, loans, or securities issuance; cost optimization, which allows for reducing non-core expenses and improving profitability; business diversification to find new sources of income; and mergers or acquisitions that help strengthen market positions. The effectiveness of restructuring measures directly depends on a thorough financial analysis of the enterprise, risk forecasting, and the development of a strategy to overcome the crisis. A crucial tool in this process is financial analysis, which helps assess the company's current state and determine the most effective recovery measures. Business planning plays a key role in developing restructuring measures, as it helps prioritize actions, allocate resources, and formulate strategic objectives. Banks can provide significant support to enterprises in the restructuring process by offering debt refinancing or credit obligation restructuring mechanisms. Additionally, the government can play a crucial role in financial recovery by providing financial aid, tax incentives, or subsidies. Another method of improving financial stability is the sale of non-core assets, allowing companies to generate additional cash for debt repayment and investment in core activities. A key factor in the success of financial restructuring is attracting external investors willing to invest in the company's recovery. These may be strategic investors interested in the company’s development or financial investors seeking to benefit from its future growth. A comprehensive approach to financial restructuring not only helps overcome financial difficulties but also creates the conditions for sustainable business growth and development. The successful implementation of restructuring measures contributes to restoring the trust of creditors, partners, and consumers, which, in turn, strengthens the company’s reputation and enhances its competitiveness in the market.

DIGITAL TRANSFORMATION OF THE BANKING SYSTEM OF UKRAINE: INNOVATIVE MODELS, TECHNOLOGIES AND ECONOMIC EFFICIENCY

Н.М. Давиденко — 2025-09-05

This article examines the impact of digital transformation on Ukraine's banking sector, particularly the role of information technology in enhancing the efficiency and competitiveness of financial institutions. The author analyses the key technological trends that will determine the future of banking, such as artificial intelligence, blockchain, 5G, cloud computing and the Internet of Things. Particular attention is paid to the prospects for the development of digital banking in the context of the growing influence of neo-banks, fintech companies, and new business models, such as BaaS. A comprehensive digital modernisation strategy focused on the small and medium-sized enterprise (SME) segment is proposed using JSC CB 'PrivatBank' as an example. The necessity of implementing specialised software solutions that integrate with online banking – including electronic document management, business intelligence and business idea evaluation tools – is substantiated. A financial and economic assessment of the proposed project was carried out, confirming its high investment attractiveness: the net discounted cash flow over six years exceeds UAH 230 million, with annual profits in excess of UAH 66 million. These results demonstrate that digitalising banking services meets modern customer needs and strengthens the bank's market position, promotes financial inclusion and creates an effective financial ecosystem.

THEORETICAL RETHINKING OF THE FUNCTIONING OF THE INSURANCE MARKET IN THE CONTEXT OF DIGITALISATION

Liubov Popova — 2025-09-05

The paper considers the transformation of theoretical approaches to the functioning of the insurance services market due to digitalisation which is the purpose of the study. Digitalisation is not a mere technological upgrade, but a fundamental economic transformation that requires new approaches to understanding basic concepts. The study focuses on the economic theories that describe the functioning of the insurance market, in particular, the concepts of risk aversion, risk pooling, adverse selection, and the Law of Large Numbers. The author outlines the transformation of the main economic theories of insurance under the influence of digitalisation, which will lead to increased personalisation and rethinking of individual responsibility, ‘unbundling’ of risks through hyper-personalisation, which will reduce the level of development of collective insurance but will allow the creation of new risk pools. In addition, IoT, telematics, and Big Data will allow for more accurate risk assessment and lead to new forms of market segmentation. Moral hazard will take on new forms. The author examines the impact of digital technologies on consumer behaviour, the formation of digital goods and their value, the creation of new business models, and the need to move to a proactive model of risk management and prevention. The main advantages of the digital economy development and its impact on the insurance services market, in particular, the promotion of improving the quality of services, ease of purchase, and reducing the cost of obtaining them, are investigated. In particular, the author highlights the insignificant impact on productivity growth: the impact of digitalisation on productivity growth depends on the sector of the economy, the level of market development and the company. The key problematic issues that are becoming relevant with the development of digitalisation are highlighted. The main challenges include: market readiness for transformation, addressing information asymmetry and the high cost of searching for information about services in the market, changes in the methods of regulating the insurance market as the market is undergoing a complex reconfiguration under the influence of digitalisation, consumer confidence and data privacy, cybersecurity risks, and the need for specialists in the new digital age.

INTEGRATION OF AUDIT PROCEDURES INTO THE FORENSIC ACCOUNTING EXAMINATION PROCESS: MODERN APPROACHES AND PRACTICE

Hanna Skyba — 2025-09-05

Introduction. The article explores current trends in the integration of auditing procedures into the practice of forensic accounting expertise. The potential of such integration in enhancing the quality of expert conclusions, ensuring the objectivity of forensic economic investigations, and strengthening the evidentiary base in cases of financial offenses is identified. The role of auditing tools in detecting financial reporting distortions, abuse, and fraudulent activities is analyzed. Methods. The research is based on systematic and comparative analysis of scientific sources, practical cases of forensic accounting expertise, as well as the regulatory and legal framework for expert and auditing activities. The methods of modeling, logical generalization, risk-oriented approach, expert evaluation, and documentary analysis are applied. Results. It is proven that the implementation of auditing procedures — such as testing internal control systems, analytical procedures, verifying the accuracy of accounting records, and assessing audit risks — contributes to improving the analytical depth of expert research. Approaches to the practical application of these procedures at various stages of forensic accounting expertise are summarized. A unified integration model is proposed, which considers both the requirements of current legislation and the methodological standards of auditing. Perspectives. The need to develop interdisciplinary methodologies that combine the best practices of auditing and forensic expertise is justified. The development of specialized training programs for forensic experts with a focus on auditing tools is recommended, as well as improving the legislative framework regarding the recognition of auditing procedures as sources of evidence in court proceedings. A promising direction is the digitalization of expert procedures using automated audit technologies.

DEVELOPMENT OF MARKETING MANAGEMENT SYSTEM AND PROBLEMS OF COMPETITIVENESS OF DOMESTIC BUSINESS

Yurii Tomashevskyi — 2025-09-05

The article is devoted to topical issues of the research criteria for the formation of competitive advantages of the enterprise. In Ukraine, new conditions are gradually being created for the activities of enterprises, under which a strategic approach, the concept of strategic management and the development of a development strategy acquire special importance. It has been established that one of the key areas of strategic planning is the competitive strategy of the enterprise, which generates competitive advantages and foresees the prospect of effective functioning and development. However, most enterprises have a low level of development of these components, especially in the field of marketing strategies. Despite this, the implementation of marketing strategies is an effective way to ensure the appropriate level of competitiveness and successful functioning of the enterprise in modern business conditions. The issue of developing marketing strategies to increase the competitiveness of the enterprise is relevant and plays an important role in production processes, the formation of sales policy, the organization of sales activities and the development of the marketing management system. The article proves that taking into account and following the principles of strategy development makes it possible to create an effective means of achieving the company's goals, ensuring high competitiveness and flexibility. The peculiarities of the formation of the company's competitive strategy are substantiated, and the conceptual provisions of this process are defined. The article also substantiates the theoretical and methodological approaches to the selection of competitive strategies of enterprises and presents the marketing direction of their improvement.

APPROACHES TO TRANSFORMING AN ENTERPRISE’S ACCOUNTING POLICY IN AN UNSTABLE TAX ENVIRONMENT

Natalia Minenkova — 2025-09-05

The article presents the conceptual principles of transforming the accounting policy of enterprises in the unstable tax environment typical of the modern economy of Ukraine. The author substantiates the feasibility of moving from the traditional approach to the formation of accounting policy as a tool of accounting identification to its positioning as a strategic management mechanism capable of ensuring compliance with legislative changes, financial flexibility and resistance to regulatory turbulence. The focus is on the role of digital technologies in the modernization of accounting policy, in particular, on the use of ERP systems (SAP S / 4HANA, Odoo, Microsoft Dynamics), automated transfer pricing platforms and tax risk management systems based on the ISO 31000:2018 standard. The study identifies structural elements of accounting policy that require priority adaptation: scenario pricing mechanisms, dynamic reservation of tax liabilities in accordance with ASC Topic 740, automated VAT administration in connection with the update of reporting forms. An analysis of digital tools that allow for rapid response to changes, increase reporting accuracy, and reduce administrative burden was conducted. Particular attention was paid to barriers to the implementation of digital solutions: high costs for IT infrastructure, a shortage of tax law and IT specialists, and the need for constant software updates due to the variability of the tax environment. Practical recommendations were offered for the phased implementation of digital solutions, cost optimization, formalization of internal procedures, and development of personnel competencies. The results obtained allow us to consider adaptive accounting policies as a tool for ensuring tax compliance, reducing penalty risks, and achieving financial stability of the enterprise in conditions of regulatory uncertainty. The findings also open perspectives for developing industry-specific accounting policy models tailored to various risk profiles and operational scales. Future research may focus on empirical testing of the proposed approaches across different sectors of the Ukrainian economy, as well as on evaluating the long-term impact of digital adaptation on fiscal performance and transparency.

INTERNATIONAL TRANSNATIONAL CORPORATIONS AS NEW ENTITIES OF GEOPOLITICAL INFLUENCE DURING WARS

Lyudmila Novoskoltseva — 2025-09-29

The purpose of the article is to assess international transnational corporations as new subjects of geopolitical influence during wars. During the study, we determined that although their influence is growing, they cannot geopolitically influence armed conflicts without interaction with states. The relevance of the topic is argued by the evolution of international economic relations and geopolitical transformations of recent years, which have changed not only the principles of conducting the world economy, but also approaches to waging war. The research methods used were both general scientific and special, including: monitoring, abstraction, abstract-logical analysis and forecasting. All these research methods were used to collect and systematize information, highlight key concepts, formulate conclusions and assess the effectiveness of the recommendations provided. The study also explained the leading place of transnational corporations in international economic relations, which allowed us to identify their geoeconomic and geopolitical capabilities. It has been proven that the tools that transnational corporations can use to exert geopolitical influence are extremely limited and require coordination with the government, employees and partner companies, since corporations often have obligations to them. Current examples of the geopolitical influence of transnational corporations during wars are given, which helped to determine their motives and the role of social pressure in the process of exiting the market of the aggressor state. Thus, based on all the previous steps, we formulated recommendations for involving transnational corporations in the diplomatic activities of states at war. These recommendations, in turn, give the article not only theoretical, but also practical value. The prospects for further research are to compare transnational corporations from different sectors of the economy in the context of their geopolitical influence during wars, which will allow us to identify those that are a priority for cooperation with the government of Ukraine in the conditions of the Russian-Ukrainian war.

STRATEGIES FOR STIMULATING INVESTMENT ACTIVITIES OF SMALL AND MEDIUM-SIZED BUSINESSES IN THE CONDITIONS OF EUROPEAN INTEGRATION CHALLENGES CHALLENGES

Lyubov Kvasniі — 2025-09-05

The article is devoted to the study of stimulating investment activity by small and medium-sized businesses in Ukraine, which is a relevant issue in the context of modern European integration transformations. The article considers current trends in the investment attractiveness of Ukraine in the context of transformation processes and military challenges. The purpose of the article: to study the theoretical and methodological principles and practical approaches to the formation of strategies for stimulating investment activity by small and medium-sized businesses in the context of European integration challenges, to identify key factors that influence investment activity, and to develop proposals for increasing the efficiency of investment policy and ensuring the competitiveness of SMEs in the domestic and foreign markets. The main factors that positively affect capital attraction are identified, in particular: the integration of the Ukrainian energy system with the European one, the introduction of a "transport visa-free regime", existing customs and tax preferences for exports, as well as obtaining the status of a candidate for accession to the EU, which expands access to investment resources and programs of the European Union. The dynamics of foreign direct investment in 2024–2025 are analyzed, which indicates a gradual recovery of the economy after the initial losses caused by the full-scale invasion. Problematic aspects of investment policy are identified: limited access to financial resources for small and medium-sized enterprises, institutional barriers, high military risks. Based on the analysis, strategic directions for stimulating the investment activity of SMEs are proposed. The results of the study are of practical importance for state authorities, business and potential investors, as they form the basis for developing strategies for economic stabilization and integration of Ukraine into the European economic space.

DIAGNOSTICS, MODELING, AND MANAGERIAL DECISIONS FOR THE PURPOSES OF ENTERPRISE CRISIS MANAGEMENT

Oksana Stefanyshyn — 2025-09-05

The article examines the theoretical and practical foundations of crisis management in enterprises under conditions of economic instability and systemic shocks. Special attention is paid to the application of diagnostic tools for assessing the financial condition, modeling the probability of bankruptcy, and using analytical methods as a basis for managerial decision-making. The methodology combines financial diagnostics with PEST and SWOT analyses, which makes it possible to identify both external threats and internal opportunities for development. The case of an enterprise operating in the production of building materials, particularly thermal insulation products, is used to illustrate the implementation of crisis management instruments. The study demonstrates that a comprehensive analysis of the enterprise’s assets and capital, liquidity, profitability, and financial stability provides a solid foundation for effective crisis response. Modeling scenarios of bankruptcy risk contributes to the anticipation of potential challenges and enables proactive strategies to avoid negative outcomes. PEST analysis highlights the political, economic, social, and technological factors influencing the enterprise, while SWOT analysis allows the identification of strengths, weaknesses, opportunities, and threats in a structured way. The integration of these methods supports the development of managerial guidelines aimed at short-term risk mitigation and long-term recovery. The results show that diagnostics and modeling should be regarded not only as supporting instruments but also as core elements of the enterprise’s adaptive management system. The proposed approach can be applied not only to enterprises in the construction materials sector but also to companies from other industries that face similar crisis phenomena. The findings contribute to the improvement of managerial practice by combining analytical rigor with practical applicability. Thus, the article provides scientific and applied value, offering recommendations for enterprises seeking to strengthen resilience, improve competitiveness, and design strategies for sustainable growth in post-crisis conditions.

FORMATION OF THE PRODUCT POLICY OF THE ENTERPRISE WITH THE DYNAMICS OF WHOLESALE-RESIDENT TRADE TURNOVER IN THE MINDS OF THE MARKET

Nataliia Shuliar — 2025-09-05

In conditions of increased market competition, economic instability and changing consumer priorities, the formation of an effective product policy of the enterprise becomes particularly important. One of the key indicators of the effectiveness of marketing decisions in the field of product policy is the dynamics of wholesale and retail turnover, which allows not only to assess the current level of demand for products, but also to predict trends in consumer behavior. Wholesale and retail turnover is an important analytical tool for determining the effectiveness of the assortment structure, the depth of the product portfolio, the product renewal policy, and the product promotion system. Its dynamics directly reflect the quality of management decisions in sales, marketing, and logistics. The topic is particularly relevant in modern Ukrainian realities, when enterprises are forced to quickly adapt to market changes, restructure distribution channels, respond to changes in the purchasing power of the population, shortages of certain types of products, fluctuations in exchange rates, and changes in the pricing policy of suppliers. In such conditions, effective management of commodity policy requires not only a strategic vision, but also a thorough statistical analysis of wholesale and retail turnover. The dynamics of wholesale and retail turnover is not only an indicator of the general economic situation, but also directly affects the content of product policy. Growth or decline in demand, changes in the structure of the assortment, seasonal peaks or decline in sales - all this requires adjustments to the assortment, pricing and logistics strategy of the enterprise. The formation of a product policy taking into account the dynamics of wholesale and retail turnover involves flexible, systematic, predictive management of the product range based on constant monitoring and adaptation to market changes. This approach allows the enterprise to meet the current needs of consumers, minimize risks, increase the efficiency of business processes, and strengthen its position in the competitive environment.

EXTERNAL FACTORS INFLUENCE ON MANAGEMENT OF COMPETITIVENESS OF ENTERPRISE PERSONNEL IN THE CONDITIONS OF INFORMATION AND COMMUNICATION TECHNOLOGIES

Наnna Bratus — 2025-09-05

The article reveals the theoretical and methodological principles of the formation of personnel competitiveness in the conditions of modern socio-economic transformations and military challenges. Internal and external factors of influence are summarized, among which socio-demographic, migration, geographical, political, socio-cultural, digitalization and security factors play a significant role. Trends in the development of human capital in Ukraine in 2020-2024 are analyzed, in particular, the decline in living standards, reduction in life expectancy, personnel shortage and large-scale migration, which reduce the qualitative parameters of labor potential. Personnel competitiveness is a comprehensive characteristic of the labor potential of employees, which determines their ability to effectively perform professional tasks, adapt to changes in the external environment and ensure the achievement of the strategic goals of the enterprise in conditions of market competition. It reflects the level of knowledge, skills and abilities of personnel, their innovative and creative potential, socio-psychological qualities, as well as readiness for continuous learning and development. The competitiveness of personnel is formed not only by the internal characteristics of labor potential, but also under the decisive influence of external environmental factors that set the basic conditions for the development and reproduction of human capital. The role of investments in human capital, education, healthcare and digital competencies as key determinants of increasing the competitiveness of personnel is outlined, which leads to an increase in the functioning of enterprises of various types of activity. The importance of social security, greening and innovative activity for the long-term development of personnel is emphasized. It is established that the competitive environment, digitalization and globalization processes form new requirements for the knowledge, skills and value orientations of personnel, determining their ability to adapt, innovate and integrate into the international labor market. The combination of investments in human capital, the development of social and security mechanisms and support for digital transformation is a necessary condition for preserving and strengthening the competitive advantages of the personnel of Ukraine.

REGIONAL ASPECTS OF LABOR MARKET DEVELOPMENT

Mykhailo Goncharenko — 2025-09-05

The article is devoted to the study of regional features of labor market development in Ukraine. This issue is quite important in terms of ensuring a certain stability of the development of the national economy in the conditions of wartime and post -war restoration of the state. The work analyzes the existing problematic points and challenges in the regional labor market, which are caused by military status in the country, revealed signs of despair and imbalance in the demand system and labor supply in the regional labor market. The research was conducted when using comparative analysis, statistical materials and official data, in order to characterize changes in supply and demand of labor, features of employment in the regions of the state during military aggression. The conducted research indicates the presence of certain problems and challenges in the field of development of the labor market and employment. Thus, the increase in labor supply was found mainly in the regions of the most distant from the war zone in the country. Military aggression causes appropriate structural changes in the development of certain regions and the country as a whole, which destructively influences the formation of demand in labor, exacerbates personnel needs, etc. The increase in personnel deficit is accompanied by an increase in unemployment, especially in industrial regions of the country, which is explained by the manifestation of security factors. The challenges associated with a certain need for workforce and unemployment are due to the shortcomings of educational and professional tools in the regional labor market, poor adaptability and mobility of labor, shortcomings of state and regional policy in regulating the labor market. The paper analyzes existing challenges of destabilization of regional labor markets and proposes new measures for their regulation in order to ensure the stability of the country's economic development during the war and post-war period. The proposed approaches to stabilizing the development of the domestic labor market provide opportunities to solve important problems: equalizing existing imbalances and regional inequalities in the use of the country's labor potential, activating the human factor, and restoring the domestic economy as a whole.

STRATEGIC PLANNING FOR THE DEVELOPMENT OF TOURIST DESTINATIONS UNDER CRISIS CONDITIONS

Liudmyla Matviichuk — 2025-09-05

The article presents a comprehensive study of strategic planning for the development of tourist destinations in Ukraine under systemic crises, particularly the full-scale war. It emphasizes that despite infrastructure destruction, disrupted logistics, and restricted mobility, tourism retains its potential as a tool for economic adaptation, social cohesion, and post-crisis recovery. It is proven that strategic planning requires a new paradigm focused on resilience, security, stakeholder integration, and digital transformation. The paper analyzes the current state of tourism investment, the dynamics of capital inflows, and Ukraine’s share in the global tourism economy, which illustrates the fragmentation of national policy and the marginal position of Ukraine in the international market. The authors examine international experience, with a focus on destination recovery mechanisms in post-conflict periods. The study proposes adapting these models to the Ukrainian context with a focus on domestic tourism development, investment attraction through public-private partnerships, the application of risk mapping, and stimulation of local initiatives. Considerable attention is given to the analysis of key stakeholder groups with varying levels of influence on spatial and strategic planning, including government bodies, local communities, businesses, academic institutions, and international partners. The necessity of establishing interdepartmental platforms, local tourism offices, mechanisms for public participation, and regulatory support is highlighted. The authors stress that strategic planning should be based on a holistic model that integrates security scenarios, financial diversification, educational initiatives, and international technical assistance. Special attention is paid to identifying safe regions for tourism development, introducing tourism vouchers, and shaping a positive image of the country through cultural diplomacy. The study proposes launching national campaigns to support tourism in secure regions, including volunteer and patriotic tourism initiatives. It is determined that strategic planning during wartime requires flexible, evidence-based, and institutionally supported decisions capable of ensuring not only the viability of destinations but also transforming them into catalysts for socio-economic recovery. The research findings can be used by state authorities, local governments, tourism professionals, analytical centers, and international partners in developing regional and national strategies for sustainable tourism development in the post-crisis period.

DESIGNING A MARKETING STRATEGY FOR TOURISM DEVELOPMENT IN THE REGION OF UKRAINE AND THE MECHANISM FOR ITS IMPLEMENTATION

Sergiy Tsviliy — 2025-09-05

The purpose of the article is to develop a marketing strategy for the development of tourism in the region and a comprehensive mechanism for its implementation based on the generalization and structuring of the existing experience of medium- and long-term marketing planning. Given that many regions of Ukraine are aimed at creating their own marketing strategies for tourism development, the issues of their development and implementation continue to be relevant for science. Research methods: process approach, structuring, scenario, ordering, generalization method. A universal tourism development strategy has been developed as the most complete, practically applied set of elements capable of determining priority measures and the vector of movement of the region for the successful implementation of plans aimed at the effective development of tourism in the region. Target benchmarks for the strategic development of tourism in the region of Ukraine have been determined. Priority strategic goals and objectives for the development of tourism in the region of Ukraine have been structured. The process of creating a marketing strategy for the development of tourism in the region of Ukraine has been compiled and visualized. A comprehensive mechanism for implementing a marketing strategy for the development of tourism in the region of Ukraine has been proposed. The practical value of the article lies in the fact that the measures formulated within the framework of a comprehensive mechanism are aimed at: increasing the tourist attractiveness of the territory, creating conditions for the intensification of entrepreneurial activity, increasing the well-being of the population, comprehensive development of tourism infrastructure and existing resources, contributing to meeting the needs and gaining a competitive position in the interregional division of labor in the field of tourism by the region of Ukraine. Further scientific research should be conducted in the direction of developing a marketing strategy for the restoration and development of tourism, a mechanism for implementing the strategy for domestic tourist territories that were temporarily occupied during the war.