THE FOURTH INDUSTRIAL REVOLUTION: PROBLEMS AND DIRECTIONS OF IMPROVEMENT OF MANAGEMENT OF PERSONNEL CAPACITY OF THE ENTERPRISE.

Abstract

Today, the world is experiencing the beginning of the fourth industrial revolution, which leads to radical changes in everything: society, man, his style of life, thinking, work, communication. Changing the environment requires changing the priorities, direction, strategy and tactics of management at each stage of economic development. In these conditions, of course, the management of human resources of the enterprise should also change. It is widely recognized that the personnel of any organization are an important factor of competitiveness and efficiency. Studies of American scientists have shown that at the end of the twentieth century. Of the top 500 companies, 46% lost their independence due to the inability of the staff to change the thinking system and reorient to a marketing strategy. In modern conditions, competitors can copy everything and therefore the uniqueness of the company is provided only by personnel. Therefore, the problem associated with the management of human resources is urgent and always relevant. Cadres need to be shaped, motivated, taught. But changing the environment requires changing priorities, focus, strategy and tactics of management at every stage of economic development. Today, the world is experiencing the beginning of the fourth industrial revolution, which leads to radical changes in everything: society, man, his style of life, thinking, work, communication. In these conditions, of course, the management of human resources of the enterprise should also change. An important function of managing human resources is the formation of a brand of staff that contacts the clients. The brand of staff is not only a strong competitive advantage, but serves as a tool for customer confidence in the company. Especially in network business, it is the main tool of promotion. Conclusions. The fourth industrial revolution, characterized by radical changes in all spheres of life and human activity, requires the need for its adaptation to change the environment. A person with its knowledge, creative potential, intelligence becomes the main economic resource of any organization, respectively, and its main competitive advantage. For such transformations, it is necessary to change the strategy and tactics of human resources management, to find new tools and methods.