STRATEGIC PLANNING FOR THE DEVELOPMENT OF TOURIST DESTINATIONS UNDER CRISIS CONDITIONS

Abstract

The article presents a comprehensive study of strategic planning for the development of tourist destinations in Ukraine under systemic crises, particularly the full-scale war. It emphasizes that despite infrastructure destruction, disrupted logistics, and restricted mobility, tourism retains its potential as a tool for economic adaptation, social cohesion, and post-crisis recovery. It is proven that strategic planning requires a new paradigm focused on resilience, security, stakeholder integration, and digital transformation. The paper analyzes the current state of tourism investment, the dynamics of capital inflows, and Ukraine’s share in the global tourism economy, which illustrates the fragmentation of national policy and the marginal position of Ukraine in the international market. The authors examine international experience, with a focus on destination recovery mechanisms in post-conflict periods. The study proposes adapting these models to the Ukrainian context with a focus on domestic tourism development, investment attraction through public-private partnerships, the application of risk mapping, and stimulation of local initiatives. Considerable attention is given to the analysis of key stakeholder groups with varying levels of influence on spatial and strategic planning, including government bodies, local communities, businesses, academic institutions, and international partners. The necessity of establishing interdepartmental platforms, local tourism offices, mechanisms for public participation, and regulatory support is highlighted. The authors stress that strategic planning should be based on a holistic model that integrates security scenarios, financial diversification, educational initiatives, and international technical assistance. Special attention is paid to identifying safe regions for tourism development, introducing tourism vouchers, and shaping a positive image of the country through cultural diplomacy. The study proposes launching national campaigns to support tourism in secure regions, including volunteer and patriotic tourism initiatives. It is determined that strategic planning during wartime requires flexible, evidence-based, and institutionally supported decisions capable of ensuring not only the viability of destinations but also transforming them into catalysts for socio-economic recovery. The research findings can be used by state authorities, local governments, tourism professionals, analytical centers, and international partners in developing regional and national strategies for sustainable tourism development in the post-crisis period.