EXTERNAL FACTORS INFLUENCE ON MANAGEMENT OF COMPETITIVENESS OF ENTERPRISE PERSONNEL IN THE CONDITIONS OF INFORMATION AND COMMUNICATION TECHNOLOGIES
DOI:
https://doi.org/10.32689/2523-4536/79-28Keywords:
personnel competitiveness, internal and external factors, information technologies, personnel management, enterprises, education, environmentalization, migration, human capital, labor potential, demography, standard of livingAbstract
The article reveals the theoretical and methodological principles of the formation of personnel competitiveness in the conditions of modern socio-economic transformations and military challenges. Internal and external factors of influence are summarized, among which socio-demographic, migration, geographical, political, socio-cultural, digitalization and security factors play a significant role. Trends in the development of human capital in Ukraine in 2020-2024 are analyzed, in particular, the decline in living standards, reduction in life expectancy, personnel shortage and large-scale migration, which reduce the qualitative parameters of labor potential. Personnel competitiveness is a comprehensive characteristic of the labor potential of employees, which determines their ability to effectively perform professional tasks, adapt to changes in the external environment and ensure the achievement of the strategic goals of the enterprise in conditions of market competition. It reflects the level of knowledge, skills and abilities of personnel, their innovative and creative potential, socio-psychological qualities, as well as readiness for continuous learning and development. The competitiveness of personnel is formed not only by the internal characteristics of labor potential, but also under the decisive influence of external environmental factors that set the basic conditions for the development and reproduction of human capital. The role of investments in human capital, education, healthcare and digital competencies as key determinants of increasing the competitiveness of personnel is outlined, which leads to an increase in the functioning of enterprises of various types of activity. The importance of social security, greening and innovative activity for the long-term development of personnel is emphasized. It is established that the competitive environment, digitalization and globalization processes form new requirements for the knowledge, skills and value orientations of personnel, determining their ability to adapt, innovate and integrate into the international labor market. The combination of investments in human capital, the development of social and security mechanisms and support for digital transformation is a necessary condition for preserving and strengthening the competitive advantages of the personnel of Ukraine.
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