INTEGRATION OF AUGMENTED AND VIRTUAL REALITY TECHNOLOGIES INTO THE EDUCATIONAL PROCESS: DIDACTIC POTENTIAL AND CHALLENGES OF IMPLEMENTATION IN UKRAINE

Abstract

In the course of the study, the authors analysed the theoretical and methodological foundations of integrating augmented and virtual reality technologies into the educational process, as well as examined their didactic potential and the main challenges of implementation in the Ukrainian education system. The paper analyses contemporary scientific approaches to the use of immersive technologies in education, determines their role in the formation of an innovative educational environment, and explores the possibilities of using AR and VR to improve the effectiveness of educational and cognitive activities of students. The purpose of the article is to scientifically substantiate the didactic potential of augmented and virtual reality technologies in the educational process, as well as to identify the main problems and prospects for their integration into the modern education system in Ukraine. The research methodology is based on systemic and interdisciplinary approaches that allow the use of immersive technologies to be considered as a complex pedagogical phenomenon. The research process involved the analysis of scientific sources, the generalisation of pedagogical experience and the systematisation of theoretical provisions. The relevance of the research is determined by the processes of digital transformation of education, the active development of information and communication technologies, and the growing need to use innovative digital tools to improve the quality of education. AR and VR technologies open up new opportunities for creating immersive educational environments that facilitate the visualisation of complex scientific phenomena, the modelling of professional situations, and the development of practiceoriented competencies of learners. The scientific novelty of the study lies in the comprehensive justification of the didactic possibilities of augmented and virtual reality technologies in the context of the digitalisation of education, as well as in the identification of key challenges for their implementation in the educational process in Ukraine. The work systematises the main areas of use of immersive technologies in education and outlines the pedagogical conditions for their effective application. As a result of the study, it was concluded that the integration of AR and VR technologies into the educational process contributes to increasing the clarity of educational material, activating the cognitive activity of students, developing research and digital competencies, and forming an innovative educational environment.