RESEARCH OF THE ASSORTMENT OF WEIGHT LOSS PRODUCTS AND CONSUMER ATTITUDES TOWARDS THEIR USE
DOI:
https://doi.org/10.32689/2663-0672-2025-1-21Keywords:
Medicines, dietary supplements, weight loss, weight controlAbstract
Excess weight is a medical and social problem that can often lead to the uncontrolled consumption of medicines and dietary supplements for weight loss. Analysis of recent studies and publications has shown that studies comparing the assortment of medicines and dietary supplements for weight loss and weight control, as well as consumer attitudes towards their use, have not been conducted. The aim of the study was to characterize the modern nomenclature of medicines and dietary supplements for weight loss and weight control and to investigate consumer attitudes towards the use of these products. The materials of the study were data from the State Register of Medicines of Ukraine, the informational resource Сompendium. onLine, scientific publications, and questionnaires. Information search, comparative analysis, and questionnaires were used. Results. A comparison of the assortment of medicines and dietary supplements for weight loss and weight control was made according to data from the State Register of Medicines of Ukraine and the rubric «Dietary Supplements» on the information resource compendium.onLine. The distribution of the analyzed set of dietary supplements by manufacturers and forms of release was carried out. The rating of the main domestic manufacturers of dietary supplements for weight loss and weight control was established. An anonymous questionnaire survey was conducted using Google Forms with 156 respondents, and it was found that the vast majority of respondents consider the problem of excess weight to be a serious medical problem that requires consultation with a doctor before starting the use of any weight loss products, have a negative attitude towards the use of medicines and dietary supplements for weight loss, and prefer physical exercise and adherence to a diet for weight loss and weight control. Conclusions. As of January 1, 2025, the pharmaceutical market of Ukraine in the segment of weight loss and weight control products offers 4 medicines and 193 dietary supplements. The leader in the number of dietary supplement positions is the Ukrainian company LTD «Kliuchi zdorovia» (Kharkiv) – 50 positions (25.91% of the total assortment). A questionnaire survey established consumer attitudes towards the problem of using medicines and dietary supplements for weight loss and weight control and their preferences when choosing weight loss products and methods.
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