INTEGRATED MECHANISM OF MANAGEMENT OF URBAN PASSENGER TRANSPORT OF THE METROPOLIS

Abstract

In the article the main components of the complex mechanism of management of urban passenger transport of the metropolis are investigated. The objectives and specific functions of public administration of urban passenger transport are defined, including financial management, quality of services, marketing. The main problems of the industry are clarified: insufficient and untimely financing; lack of motivation system of urban passenger transport enterprises to quality passenger service; congestion of the existing street and road network; lack of an integrated approach to the transport problems of the city. The basic principles of program-target management such as target orientation; complexity; multifunctionality; strategic validity; optimal use of resources; system. The main stages of program-target management are: formulation of the program goal; dismemberment of the goal into separate tasks and activities-formation of the tree of goals and objectives and evaluation of its elements; justification of alternative directions (means) to achieve the goals of the program; optimization of the allocation of resources between the individual branches of the tree of goals and funding rates; changing the priority of individual program goals or means of achieving them; adaptation of the target program to changing external conditions. It is proved that the essence of the program-target approach is to justify the main goals, calculate specific indicators, develop activities and calculate the resources needed for its implementation. The most effective results in the management of systems with divergent interests, as in the case under consideration, are possible with an approach based on the mathematical apparatus of game theory. The basic principle of this theory is to focus on the concerted actions of players so that each of them can maximize their winnings, as well as the rejection of a single concept of optimum. The solution of the problem in game theory is the equilibrium situation. It is offered to use methods of program-target and situational management as components of the complex mechanism of management of city passenger transport of the megalopolis.