INTEGRATIVE MODEL OF COMMUNICATIVE CULTURE IN PUBLIC ADMINISTRATION OF MODERN UKRAINE

Abstract

The article is devoted to the study of the communicative culture in public administration of modern Ukraine. Modern theoretical and methodological approaches to the study of the phenomenon of communicative culture are analyzed, the necessity of applying an interdisciplinary approach in the study of communicative culture is substantiated. An integrated model of formation of communicative culture in public administration is proposed as a complicated construct, system of organization and realization of purposeful and indirect influences, which ensure the efficiency of functioning of the system of communications and mutual exchanges. Within the study, “construct” is understood as a way of organizing human experience in accordance with the systems and rules of social interaction. Constructs form a kind of bridge between personal psychological perception, social world and social relations. The developed integrated model allows to achieve the result in the form of the formed communicative culture of metamodernism in public administration. Communicative culture in the proposed model is interpreted as an integral unity of value orientations, socio-cultural environment, socially-oriented and reflective competencies, affective and motivational attitudes of public servants. The model is implemented on four levels, namely: theoretical – methodological, praxeological – substantive, reflexive – effective and public-communicative. The necessity of restructuring the culture of communications in the direction of acquiring socially – oriented and socially – reflexive competencies, transformation of affective and motivational factors in the management process is substantiated. A promising vector for the formation of communicative culture in public administration are value, socio- psychological, and motivational determinants that ensure the formation of communicative culture of the new era in Ukraine.