EDUCATIONAL FOUNDATIONS OF THE FORMATION OF A COMMUNICATIVE AND CONSTANT VISION OF A VISUAL UNDERSTANDING OF CORPORATE STYLE ON THE EXAMPLE OF P. BEHRENS’ CREATIVE ACTIVITY

Abstract

When forming the professional qualities of a future specialist in design, many basic problematic questions arise regarding the responsible attitude to the search for effective educational foundations, which should be relied on for the fundamental disclosure of the main levers of the visual-experiential formation of student youth. The purpose of the article is to formulate the educational foundations of a communicative-constant vision of a visual understanding of corporate style using the example of the work of Peter Behrens. Methodology of this research is based on a number of methods, that have become the necessary scientific and methodical guide for the realization of the specified goal. First of all, it is a general scientific method of analysis and synthesis, which made it possible to publicize the systemic dimensions of the examination, serving as the main mechanism in conducting a pedagogical review of the theoretical foundations of the implementation of a corporate style in the possibility of establishing the basic capabilities of the methodological justification of educational foundations. Secondly, the specialized method of aesthetic research came in handy for effectively highlighting the necessary interrelationship of aesthetic values with appropriate manifestations of the search for visual understanding of communicative balance, which correlatively affects the establishment of creative factors in the analysis of design discoveries made by P. Behrens. Analysis of relevant research is aimed at identifying the scientific and methodological expediency of introducing into the educational process a complex approach to the personnel training of future design specialists on the educational foundations of visual understanding of the communicative capabilities of corporate style, which was transformed and built on the creative achievements of P. Behrens. Conclusions: according to the conducted research, it is important to state, that the presented initiation of the analysis of the design heritage in connection with the identification of educational foundations for the formation of a communicative and constant vision will be useful when introducing the relevant justifications into the educational process.