of SWOT Analysis for Description of Political Leaders’ Psychological Portraits.

Abstract

It is emphasized that the main objective of SWOT analysis is to obtain reliable data on the capabilities of the political leader to make resolute decisions in the life of the state, as well as dealing with the threats that the country may face in case if certain decisions are made voluntaristically, without taking into account expert opinions and analysis of the real situation in one or another sphere of public life. It is noted that SWOT analysis method envisages the implementation of several stages. It is evident that the main advantage of this method is simplicity of its implementation, as well as the flexibility
and availability of lots of options. It is also systematization of knowledge about the internal and external factors that influence on the formation and further development ofthe personality.