PUBLIC RELATIONS IN THE SYSTEM OF PUBLIC ADMINISTRATION DURING THE WAR

Abstract

Abstract. Public relations have become a integral part of the modern system of public administration in all countries that use democratic principles in their policies. However, today Ukraine finds itself in the conditions of a full-scale aggression of a neighboring country, which has powerful propaganda and regularly carries out information and psychological attacks. How do connections work with the public in these conditions and what is their role in the fight against unjust aggression? But do these principles even work during a full-scale war? This scientific article is devoted to the analysis of public relations in the context of transformations that occur in the system of public administration during the war and the search for effective models of public relations in the system of public administration during the war. The study is based on an analysis of known theoretical approaches, as well as an analysis of the experience of countries that have undergone a transformation of зв’язків with the public in the system of public administration as a result of military conflicts. To achieve the goal of the article, methods of systemic and comparative analysis were used. This study examined in detail the different approaches of foreign and domestic researchers to the definition of the term «public relations». Thanks to the use of a comparative and systematic method of research, the classification of «public relations» was proposed, depending on the functions specified by the definition. The experience of communication between countries and their citizens and residents of the occupied territories during the Second World War is analyzed. The role and importance of propaganda during the war in the public involved, in particular through effective communication, active participation of citizens and support of social solidarity. In subsequent scientific studies, it is worth focusing more on the domestic experience of transformation and the use of public relations in the system of public administration during the martial law.