LINGUISTIC PERSONALITY AS A PRIORITY OF MODERN LANGUAGE EDUCATION: CONCEPTUAL PRINCIPLES AND PRACTICAL GUIDELINES

Abstract

The article examines the concept of linguistic personality as a key goal and priority of contemporary language education within the context of an evolving educational paradigm. The author emphasizes the need to rethink the objectives of teaching the Ukrainian language with a focus on developing students’ communicative, cultural, social, and spiritual competencies.Theoretical foundations of linguistic personality formation are analyzed, particularly the concepts developed by leading Ukrainian linguodidacts, who justify the importance of a student-centered and activity-based approach to language instruction. Central to the study is the interrelation between language and speech, and their roles in shaping national identity and facilitating students’ sociocultural adaptation. Special attention is given to the role of text-centered learning and the influence of the educational environment on the development of linguistic personality. The significance of the competence- based approach is highlighted, which integrates knowledge, skills, values, and personal traits of learners. The transformation of the teacher’s role in the New Ukrainian School is substantiated – from a transmitter of knowledge to a facilitator and organizer of educational interaction. The article provides practical guidelines for forming a linguistic personality through communicative methods, project-based learning, and media text analysis. It concludes that only a holistic, culture-forming, and humanistic approach to language education can foster the development of active, nationally conscious citizens. The findings of this study can be applied in the theoretical training of future teachers, the development of curricula and textbooks, and everyday teaching practice.