LINGUISTIC ANALYSIS OF CONTENT OF UKRAINIAN BLOGGERS

Abstract

The article analyzes the linguistic features of the content of Ukrainian bloggers, in particular, the ways in which they interact with their audience and the influence of their language on the formation of public opinion. Linguistic analysis is an important tool for studying modern language practices in the media space, as with the development of digital technologies and social networks, bloggers have become influential communicators whose linguistic featuresdeserve detailed research. The aim of the article is to identify and analyze the main linguistic approaches used by Ukrainian bloggers to achieve their communication goals. Accordingly, the main objectives are as follows: to conduct a systematic analysis of linguistic and rhetorical techniques used in blogs by Ukrainian authors; to identify the most common rhetorical means of influencing recipients; to compare modern linguistic and rhetoricaltechniques in blogs with classical rhetorical postulates. The article examines the stylistic devices, argumentative techniques, and rhetorical means used in the content of Ukrainian bloggers, which determines the relevance of the proposed linguistic studies. The novelty of the study lies in the fact that it covers the specifics of Ukrainian blogging, which has not been sufficiently studied in the academic context. For the linguistic analysis, we selected popular Ukrainian bloggers who run their pages on the platform of Ukrayinska Pravda. We analyzed the textual content, video materials, and comments using the methods of content analysis and discourse analysis. It is established that Ukrainian bloggers successfully use the achievements of classical rhetoric when creating their content. The author proves that classical rhetorical postulates and canons have undergone a transformation in blogs due to the peculiarities of the media space. The linguistic analysis of Ukrainian bloggers’ content demonstrates the diversity of linguistic approaches they use to communicate effectively with their audience. We see further research in this area in a comparative analysis of the rhetorical strategies of bloggers from different countries and cultures, which will allow us to identify global and local trends in the language practices of the media space.