INCREASING EMPLOYEE MOTIVATION: THEORY AND PRACTICE

Abstract

The relevance of the research topic is that thanks to informatization, digitalization of the economy, the transition of humanity to a knowledge society, the workflow has become more complex, and employees are more free, some of them have switched to remote work, which has changed the approach to staff motivation and work Control. The success of a company's activities depends on the quality of work of its employees, and the quality of staff work is determined by their motivation for this work. Companies can only ensure their long-term success with the participation of motivated staff. Lack of motivation in the long run leads not only to a decrease in productive activity of employees, strained relationships between colleagues, but also affects their behavior towards customers and, as a result, the company's profit and reputation. The article actualizes the essence of the concept of «employee motivation», which consists in a positive impact on the behavior of each person in order to increase work efficiency; defines the positive effects of motivation for both individual employees and companies; reveals the content of external motivation, which implies the presence of external incentives and internal motivation, which is understood as internal impulses. The main theoretical approaches to motivation are substantiated: G. Murray's achievement motivation; D. McClelland's theory of needs and A. Maslow's hierarchy of needs. Based on the combination of A. Maslow's concept with the concept of honest employee engagement, the A. Maslow - Honestly model was formed, which includes elements of both internal and external motivation. Based on the analysis of statistical data of the state statistics service of Ukraine, the share of dismissed employees was determined in accordance with the average number of full-time employees during 2017-2021 (7.3-8.2%) and it was concluded that the reason for staff turnover is low motivation. The concept of employee motivation of Joerg Knoblauch's company «33 Roses» is presented, which is based on a 7-stage process that turns employees into co-entrepreneurs.