IMPLEMENTING INNOVATIONS IN DOMESTIC ENTERPRISES

Abstract

Modern economic dynamics and constant changes in global market conditions determine the need for active use of innovation as a strategic tool for achieving success and sustainability at the national and international levels. The purpose of this article is a detailed justification of the importance of intensification of innovative activities in order to increase the competitiveness of domestic enterprises. Methodology. The authors noted the key aspects that determine innovative activity, which are oriented towards new scientific knowledge and the introduction of new products or services. Scientific novelty. Forms of innovative activity are specified, such as: organization of production, preliminary developments, marketing of new products, acquisition of intellectual property rights, acquisition of objectified technology and production design, which covers the preparation of plans and drawings to determine the production procedures and technical specifications necessary for the successful implementation of innovations. Innovation at the enterprise is an important factor that affects all areas of business and interacts between them. To properly evaluate each innovation, from the concept to its implementation throughout the enterprise, it is recommended to combine them into a single portfolio of innovations. This approach contributes to the creation of a system plan for the implementation of innovative solutions and increases the efficiency of their use. A single portfolio of innovations allows the enterprise to better understand the relationship between different initiatives and their impact on different aspects of the business. This creates an opportunity to prioritize, adapt strategies and ensure cross-departmental collaboration. Such an integrated approach makes the enterprise more flexible and adaptable to market challenges, contributing to its sustainable development and competitiveness. Conclusions. Innovative activity becomes a decisive factor in competition, providing conditions for sustainable long-term development of the enterprise. It is important to consider that innovation can be not only about products, but also about processes, organizational structure and marketing. Enterprises that actively implement innovations become able to adapt to changes in the market environment, providing the necessary level of flexibility and compliance with modern requirements. The authors indicate that innovation is a key factor that helps modern enterprises to gain and maintain leadership positions in the global economic environment.