ANALYSIS OF CHANGE MANAGEMENT METHODS FOR PROMOTING THE DEVELOPMENT OF THE INNOVATIVE ENVIRONMENT IN COMPANIES
DOI:
https://doi.org/10.32689/2523-4536/74-17Keywords:
analysis, rapid analysis, financial analysis, financial state, enterprise, material state, general financial analysisAbstract
The contemporary business landscape is characterized by volatility, technological advancements, and evolving consumer needs. To maintain competitiveness and ensure sustainable growth, companies must be agile and innovation-driven. Change management emerges as a crucial element in creating such an innovative environment. Researching effective change management methods can unveil optimal approaches that enhance companies' innovative potential. This article critically evaluates various change management methodologies to discern their effectiveness in fostering innovation within organizations. By synthesizing recent research and publications, this study identifies gaps and unresolved issues in existing approaches. The objectives of this article are to elucidate the significance of change management in fostering innovation, evaluate different methodologies, and propose recommendations for enhancing innovation environments. Through a comprehensive review of literature and case studies, this research provides insights into the challenges and opportunities associated with implementing change management strategies. Additionally, in today's dynamic business landscape, collaboration across departments and even with external partners becomes imperative for driving innovation. Leveraging diverse perspectives and expertise can lead to breakthrough solutions and foster a culture of continuous improvement. Effective change management not only involves implementing new processes but also engaging and empowering employees at all levels to embrace change and contribute to innovation initiatives. This holistic approach ensures that organizational change is not just a top-down directive but a collective effort towards achieving strategic objectives and staying ahead in competitive markets. The findings underscore the importance of tailored approaches that align with organizational culture and objectives. The practical implications of this study include actionable recommendations for executives and managers seeking to instigate and sustain innovation within their companies.
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