EVOLUTION OF THE DEVELOPMENT OF BUSINESS CONCEPTS OF THE ENTERPRISE
DOI:
https://doi.org/10.32689/2523-4536/74-19Keywords:
business model, competitive advantages, customer focus, digitalisation of the economy, network, business model transformationAbstract
The article highlights the evolution of development of the business model of enterprise and identifies the reasons that justify the need to transform business models in modern conditions. In particular, it describes the evolution of the essence of the term "business model" in view of the main periods of development of the theory of strategic management. The paper systemises approaches of different scholars to the definition of the term "business model" through the prism of internal and external competitive advantages. The research analyses the components of a business model, in particular, the strategic model; resource model; network model; customer model; market supply model; revenue model; production model; procurement model; and financial model. The publication identifies the factors that justify the need to transform business models in the current environment, including such factors as martial law, digitalisation of the economy, development of networks, common economic platforms, decentralisation and blockchain technologies, interaction with customers in social networks, development of the Internet of Things (IoT), network effect, new business models in the service sector, etc.
References
Лісова Р. М. Генеза поглядів на еволюцію концепції̈ бізнес-моделі та її структуру. Економічний простір. 2020. № 159. С. 83–87.
Hamel G. Leading the revolution: how to thrive in turbulent times by making innovation a way of life. Harvard Business School. USA: Plume, 2002. 353 p.
Скриль В. В. Бізнес-моделі підприємства: еволюція та класифікація. Економіка та суспільство. 2016. № 7. URL: https://economyandsociety.in.ua/journals/7_ukr/82.pdf
Fielt E. Conceptualising Business Models: Definitions, Frameworks and Classifications. Journal of Business Models. 2013. Vol. 1. № 1. P. 85–105.
Zott C., Amit R. Business model Design: An Activity System Perspective. Long Range Planning. 2010. № 43 (2/3). P. 216–226.
Magretta J. Why Business models matter. Harvard Business Review. 2002. № 80 (5). P. 86–92.
Wirtz B.W., Pistoia A., Ullrich S., et al. (2016) Business Models: Origin, Development and Future Research Perspectives. Long Range Planning, vol. 49, p. 36–54.
Швиданенко Г. О., Ревуцька Н. В. Формування бізнес-моделі підприємства : навч. посіб. Київ : КНЕУ, 2013. 423 с.
Бізнес в умовах війни. Як змінювалось самовідчуття підприємців з березня – п’ять найважливіших показників в одній інфографіці. URL: https://biz.nv.ua/ukr/economics/ukrajinskiy-biznespokrashchiv-ocinku-finansovoji-stiykosti-opituvannya-yeba-infografika-50262837.html
Cost to Ukraine of Conflict with Russia. London : Centre for Economics and Business Research, 2022. 41 p. URL: https://cebr.com/wp-content/uploads/2022/02/Cost-to-Ukraine-of-Conflict-with-Russia-a-Cebr-report-February-2022.pdf
Війна знищила 35% економіки України – ООН. URL: https://www.unian.ua/economics/finance/viyna-znishchila-35-ekonomiki-ukrajini-oon-12122658.html
Прямі збитки, нанесені інфраструктурі України в ході війни, складають майже $ 63 млрд. Загальні втрати економіки $543-600 млрд. URL: https://kse.ua/ua/about-the-school/news/zbitki-naneseni-infrastrukturi-ukrayini-v-hodi-viyni-skladayut-mayzhe-63-mlrd/
Lisova R. M. (2020). Heneza pohliadiv na evoliutsiiu kontseptsii biznes-modeli ta yii strukturu [The genesis of views on the evolution of the business model concept and its structure]. Ekonomichny prostir. № 159. P. 83–87.
Hamel G. (2002). Leading the revolution: how to thrive in turbulent times by making innovation a way of life. Harvard Business School. USA: Plume, 353 p.
Skryl V. V. (2016). Biznes-modeli pidpryiemstva: evoliutsiia ta klasyfikatsiia [Business models of the enterprise: evolution and classification]. Ekonomika ta suspilstvo, № 7. Available at: https://economyandsociety.in.ua/journals/7_ukr/82.pdf
Fielt E. (2013). Conceptualising Business Models: Definitions, Frameworks and Classifications. Journal of Business Models. Vol. 1. № 1. P. 85–105.
Zott C., Amit R. (2010). Business model Design: An Activity System Perspective. Long Range Planning. № 43 (2/3). P. 216–226.
Magretta J. (2002). Why Business models matter. Harvard Business Review. № 80 (5). P. 86–92.
Wirtz B. W., Pistoia A., Ullrich S., et al. (2016) Business Models: Origin, Development and Future Research Perspectives. Long Range Planning, vol. 49, p. 36–54.
Shvydanenko H. O., Revutska N. V. (2013). Formuvannia biznes-modeli pidpryiemstva : navch. posib. [Formation of the business model of the enterprise]. Kyiv : KNEU, 423 p.
Biznes v umovakh viiny. Yak zminiuvalos samovidchuttia pidpryiemtsiv z bereznia – piat naivazhlyvishykh pokaznykiv v odnii infohrafitsi [Business in conditions of war. How the self-feeling of entrepreneurs has changed since March – five most important indicators in one infographic]. Available at: https://biz.nv.ua/ukr/economics/ukrajinskiy-biznespokrashchiv-ocinku-finansovoji-stiykosti-opituvannya-yeba-infografika-50262837.html
Cost to Ukraine of Conflict with Russia. London : Centre for Economics and Business Research, 2022. 41 p. Available at: https://cebr.com/wp-content/uploads/2022/02/Cost-to-Ukraine-of-Conflict-with-Russia-a-Cebr-report-February-2022.pdf
Viina znyshchyla 35% ekonomiky Ukrainy – OON [The war destroyed 35% of Ukraine's economy – UN]. Available at: https://www.unian.ua/economics/finance/viyna-znishchila-35-ekonomiki-ukrajini-oon-12122658.html
Priami zbytky, naneseni infrastrukturi Ukrainy v khodi viiny, skladaiut maizhe $ 63 mlrd. Zahalni vtraty ekonomiky $543-600 mlrd [Direct damage caused to the infrastructure of Ukraine during the war amounts to almost $63 billion. Total economic losses are $543-600 billion]. Available at: https://kse.ua/ua/about-the-school/news/zbitki-naneseni-infrastrukturi-ukrayini-v-hodi-viyni-skladayut-mayzhe-63-mlrd/
