INNOVATIVE DEVELOPMENT OF GASTRONOMIC TOURISM IN KYIV: THE EXPERIENCE OF GERMANY

Abstract

The importance of the development of gastronomic tourism in the Kyiv region as a strategic direction in the development of the region's economy is emphasized. Kyiv region has gastronomic potential thanks to the variety of authentic culinary traditions, farms, restaurants of traditional and modern cuisine, gastronomic festivals that can interest tourists from both Ukraine and abroad. The peculiarities of the organization of the gastronomic route "Roads of wine and taste of Kyiv region" by direction have been determined. The program for the development of tourism in the Kyiv region was analyzed. Despite the available resources and advantages, a significant part of gastronomic potential has not yet received sufficient marketing promotion and has not been fully disclosed to the general public. In the context of growing interest in gastronomic tourism, the Kyiv region has the opportunity to create unique tours and routes that combine traditional Ukrainian cuisine with innovative approaches, supporting the development of farm and craft industries, as well as contributing to the preservation of cultural heritage. An exclusive tourist product, created on the territory with a unique resource potential, under the tourist brand of Kyiv region, which would evoke certain positive emotions in the consumer, will bring the region to a qualitatively new level both in Ukraine and beyond.The experience of Germany was analyzed and successful measures and projects that could be implemented for the development of gastronomic tourism in the Kyiv region were identified. The integration of authentic gastronomic products, the development of tourist infrastructure and the formation of new routes will contribute to the creation of recognizable brands of the Kyiv region, able to attract tourists and become symbols of the local culinary heritage. Measures that will contribute to the popularization of gastronomic traditions and integration of the region into the domestic and international tourist market are outlined, prospects for further development are determined, as well as possible challenges on the way to realizing the potential of gastronomic tourism in the Kyiv region.