PROBLEMS OF PUBLIC EDUCATION MANAGEMENT IN THE COVID PERIOD

Abstract

The purpose of the research. The article analyzes and outlines the trends of change and response to them in the conditions of COVID-19, the emphasis on the educational process. Methodology. The study began with a comprehensive analysis of management, current, pressing issues, which aimed to find ways to develop an effective management system and identify further areas of adaptation and identify trends in change and response to them in COVID-19, focusing on the educational process. The analytical analysis of normative-legal acts and scientific works with the use of content-analysis, structural-functional, systemic, comparative and abstract-logical methods was taken as a basis. Scientific novelty. Based on the purpose of the article, the analysis of changes related to violations of previous operational models, such as remote operation and implementation of digital technologies that are on time and could potentially continue after the pandemic, an important task was to clarify and understand the circumstances of the COVID-19 how organizations and employees will support themselves in the "new norm" after COVID-19. As a result, a number of advantages and disadvantages of training have been identified. The undoubted advantage is that it is cheaper than the usual learning process. However, the following obstacles and features faced by students and teachers can be singled out: limited use of digital platforms only in certain access possibilities (time constraints, technical implementation requirements, etc.); limited opportunities in the use of digital platforms during the educational process of teachers, students and parents; signaling restrictions (quality and speed of Internet connection) during training activities; students tend to drop out of school because there is no face-toface teaching and learning; it is problematic to perform tasks in a team, etc. Conclusions. Thus, the features of online learning were outlined: the peculiarity of the perception of information by applicants; lack of "natural" eye contact and analysis of online platforms for educational purposes; additional burden on teachers and applicants; "Zoom fatigue"; lack of clearly defined unified teaching rules in a pandemic; the need to master new effective teaching methods and tools, etc. The main issues of the educational process were outlined: insufficient quality of the Internet; passivity of applicants; evaluation of the applicant’s achievements; motivation of applicants; active retention of applicants; Feedback; motivation of teachers; write-off; technical problems; passivity of teachers; others. Organizations and employees must develop throughout the pandemic period, online learning, technological innovation, change media for educational programs, the need for effective implementation of distance work policies and digital transformation plans, general increase in flexibility of organizations and staff in adopting new solutions, making them more open to innovation.