THE UTILIZATION OF SOCIAL MEDIA IN STRATEGIC COMMUNICATIONS AIMED AT ENSURING THE NATIONAL SECURITY OF UKRAINE
DOI:
https://doi.org/10.32689/2617-2224-2023-3(36)-6Keywords:
social media, strategic communications, national security, public administration, politics.Abstract
Abstract. The purpose of the research is to analyze the role of social media in the communication strategies of state authorities aimed at strengthening the national security of Ukraine. The study is devoted to examining the role of social media in strategic communications for the purpose of ensuring national security. Methodology. Theoretical analysis of strategic communications, principles of communication in the context of social media, the significance of social media for country’s national security, existing limitations and challenges, as well as strategic vectors of the social media effective utilization in communications in the area of national security are considered. Scientific novelty. The significance of social media platforms as an integral tool of strategic communications in the field of national security is underscored. Social media enable rapid dissemination of information, enhance public involvement, and facilitate response to crisis situations. However, certain issues such as misinformation, lack of control, risks to privacy and the need to balance speed and accuracy need to be addressed. It was determined that the utilization of social media in emergency response, public awareness campaigns, citizen engagement, crisis communications, counter-terrorism, digital warfare, and international relations is indispensable. Conclusions. Collaboration with social media platforms, media literacy programs, and cyber security activities is expedient to enhance the utilization of social media in national security. It was shown that Ukraine can use the capabilities of social media to effectively deliver key messages, engage the public, and strengthen national security by way of adhering to strategic principles, developing partnerships with private media, promoting the use of effective verification protocols, social network analytics tools, as well as ongoing comprehensive evaluation of the digital environment, taking into consideration present-day complex challenges and needs of combating Russian military aggression, including the means of strategic communications in social media.
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