MILITARY-POLITICAL COMMUNICATIONS AND THE POLITICAL AGENDA: THE MAIN CONTEXTS OF INTERSECTION AND PROSPECTS FOR INTERACTION

Abstract

The article examines the political agenda, which becomes the object of influence of many actors who were not previously involved in decision-making processes in the pre-digital era. Military-political communication is analyzed as a systemic holistic phenomenon, which also acquires self-sufficient substantive significance due to the need to concentrate management technologies and new approaches to digital communication within the framework of fast and effective military-political decisions. Particular attention is paid to the importance of the interaction of the political agenda and the military-political communication system, which requires analysis precisely from the point of view of synergistic interaction, the search for flexible mechanisms of coordination and control, etc. The study emphasizes the importance of modern digital media that shape the political agenda. It is noted that political actors take into account the consequences of their specific actions in real politics. It is also noted that the possibility of implementing political actions as a result of military influence enables the «reverse effect» of managing audience positions. Special attention is paid to adjusting the audience's reaction to military events, which is possible as a result of joint work of political and military institutions to promote military information to the priority focus of public attention. It is found that military-political communication must demonstrate flexibility in accordance with real events, and not their media reflection. This requires military-political communicators to have high information analytical capabilities. It is found that modern digital media often act as secondary affiliated actors in interactions with traditional political entities. Special emphasis is placed on the possibility of preparing a certain ground for the perception of military events or operations (actions) at a certain stage of military-political management. It is noted that the experience of Ukraine during the war shows that political forces and other actors are not characterized by the intention of self-restraint, consolidation and coherence of actions, even despite the dramatic course of events. It is emphasized that in the conditions of the full-scale invasion of the Russian Federation, there was a need to rank political influences and change military-political tasks in accordance with the ideas and intentions of political players.