THE ECONOMIC CONTENT OF THE CATEGORIES “PERSONNEL”, “HUMAN RESOURCES”, “STAFFING” AND “PERSONNEL POTENTIAL” IN THE BANKING SECTOR AND THEIR COMPONENTS.

Abstract

Innovative changes that took place in the system of functioning of domestic financial and credit institutions (change of ownership structure, reduction of the number of commercial banks, adoption of the Law of Ukraine “On Currency and Foreign Exchange Transactions”, a new version of the System of Electronic Payments) and the entire national economy of Ukraine as a whole, produced a huge need for the latest managerial knowledge, increased an interest in staffing with high professional (professional qualification) characteristics that are oriented towards the achievement of an innovative goal as well as providing with high-quality personnel potential of the banking sector in the market of financial and credit services. In our opinion, the key competitive advantage of any financial and credit institution in today’s business environment is the availability of competitive personnel that is capable for development and self-improvement. In our understanding — it is the personnel who possesses the necessary set of professional competencies, high self-organization, internal motivation and focused on performing specific tasks, iin the present circumstances and future. It is the employees who are potentially able to provide parity in the economic relations between a commercial bank with business entities of other sectors of the national economy and other countries. Therefore, continuous development of personnel is a key task of the management of financial and credit institutions and, accordingly, needs proper justification and scientific support. Training of specialists of a certain profile capable for effective work in specialized conditions, its centralized or decentralized placement, change in the culture of management of a financial and credit institution and depends on the functioning and provision of human resources, which is the key to achieving the economic profitability of a commercial bank. Without professionals who provided with motivational measures, both tangible and intangible, no financial and credit institution is able to create efficiently operating systems of finance of marketing, logistics, accounting, etc. Provision of human resources is important in today’s information and communication conditions of global competition and the rapid development of innovations when technologies, payment systems, operational methods and organizational management structures are aging, and knowledge, skills and experience of human resources of financial and credit institutions become the main and effective source of long-term prosperity.