MOTIVATION AND STIMULATION OF PERSONNEL IN THE SYSTEM OF ENSURING THE EFFECTIVENESS OF BUSINESS ACTIVITIES
DOI:
https://doi.org/10.32689/2523-4536/78-17Keywords:
personnel motivation, labor incentives, entrepreneurial activity, enterprise efficiency, material and non-material stimuliAbstract
The article examines the growing importance of employee motivation and incentives as strategic tools for increasing business efficiency in the context of digitalization, economic transformation, and rising competition. It highlights that personnel are not merely operational resources but key drivers of innovation, adaptability, and competitive advantage. The study emphasizes that modern motivation systems must be multifactorial, combining material incentives such as wages and bonuses with non-material factors including recognition, opportunities for professional development, and favorable working conditions. Particular attention is paid to the need for personalized motivational strategies that reflect individual differences in age, qualification, and career aspirations. It is shown that flexible approaches—such as hybrid work formats, team-based bonuses, and self-realization mechanisms—significantly enhance employee engagement and organizational loyalty. The article also discusses the role of corporate culture in shaping a supportive emotional environment, where employees feel recognized and valued. Furthermore, the integration of motivational policies into overall enterprise strategy is seen as a critical factor for aligning personal and organizational goals. The implementation of digital technologies, data analytics, and artificial intelligence is presented as a means to increase transparency, responsiveness, and personalization in motivation systems. Feedback tools, learning platforms, and AI-driven evaluation mechanisms help managers adapt strategies in real time and identify motivational gaps. Finally, the article argues that effective motivation management requires continuous monitoring and active involvement of line managers who translate corporate strategies into practical action. Motivation is thus framed not only as a human resource function but as a vital component of strategic management and long-term business sustainability.
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