INFORMATION AND ANALYTICAL ACTIVITIES IN THE AGE OF DIGITAL TRANSFORMATION: NEW TOOLS AND METHODOLOGIES
DOI:
https://doi.org/10.32689/maup.philol.2025.1.4Keywords:
information and analytical activities (IA), digital transformation, information analysis, information processing, artificial intelligence, cloud technologies, platforms for working with big data (Big Data)Abstract
Digital transformation is radically changing information and analytical activities (IA), integrating new technologies, tools and methodologies. This process leads to the automation of data analysis, the development of artificial intelligence (AI) and big data, which significantly increases the efficiency and speed of decision-making.The objectives of the study: to identify key technological trends in the field of IIA, to assess the effectiveness of the latest analytical tools, to study specific examples of the use of modern analytical systems in business, public administration and science.AI and machine learning allow you to analyze large volumes of data, predict trends and automate information collection processes. The article identifies that the most common tools are neural networks, natural language processing (NLP) and cognitive computing. Big Data technologies provide efficient storage, processing and analysis of huge amounts of information. It has been established that cloud platforms such as AWS, Google Cloud, Azure allow access to analytics resources without significant capital investments. Modern platforms such as Power BI, Tableau and Qlik Sense provide the possibility of interactive visualization and operational analysis of information, which increases the efficiency of analytical activities. Predictive analytics uses AI algorithms to predict future events based on historical data. For example, regression analysis, clustering and deep learning. Digital transformation is fundamentally changing information and analytical activities, integrating advanced technologies and data analysis methods. The use of artificial intelligence, big data and automated systems allows you to optimize information analysis processes and increase their efficiency.
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