UKRAINIAN AND ENGLISH ON THE INTERNET: THE ROLE OF SOCIAL MEDIA IN LANGUAGE DEVELOPMENT

Abstract

The study examines the role of social media in the process of learning English and international communication.It is emphasized that in extreme conditions, social media allow users to establish contacts, communicate with each other, share news, photos, audio and video content, experiences, useful links, and express their own opinions in both Ukrainian and English. This definitely expands the scope of information exchange and develops the language context. YouTube, Telegram, and Facebook remain the most stable services. Social media have become the most active networks in the context of special policies in response to the escalation of the war in Ukraine. Additional opportunities were created to protect the personal data of Ukrainians, content monitoring was intensified, the team of Ukrainian language speakers was expanded, and the distribution of political advertising was banned.International communication and educational resources are provided through a chronological feed, simple interface, active transition to the state communication network, multifunctional chatbots, speed of communication, etc. Multidirectional international communication in social media contributes to the development of Ukraine’s quality and popularity, and the use of well-known tools to represent it helps to recognize and consolidate the potential of Ukrainians on the world stage. The more Ukrainians express national issues through social media, the more representatives of other countries may become interested in Ukrainian culture, the political situation in Ukraine, and Ukraine’s status on the political and diplomatic maps of the world.Such steps, in turn, will help to spread information and consolidate Ukrainians as a nation on these maps. This is one of the keys to mutual attention and respect between representatives of different countries. It can also be noted that active international interaction and the exchange of social communication elements between different states contributes to increasing trust and support among the world’s population. It is also argued that language transformations facilitate user interaction, making communication faster and more accessible. On the other hand.Traditional language norms are changing in social media. Users must maintain a balance between innovation and adherence to classical language norms, especially in formal and professional contexts. Therefore, analyzing the impact of digital platforms in Ukrainian and English communication is an important factor in the formation of new language systems.