FOREIGN EXPERIENCE OF COMMUNICATIVE ACTIVITY IN PUBLIC MANAGEMENT OF HEALTHCARE AS AN IMPORTANT COMPONENT TO OVERCOME COVID-19 PANDEMIC
DOI:
https://doi.org/10.32689/2617-2224-2020-3(23)-253-265Keywords:
public administration, public management, health, pandemic, communication, communication technologies, health communications, health communications, telemedicine, coronavirus, Telehealth, COVID-19Abstract
The article analyzes contemporary relevant foreign sources and outlines, the approaches to communication activities and communication policy in public administration and public management aimed to overcome the COVID-19 pandemic. Revealed that the best results in the world were shown by Singapore, Japan, and Hong-Kong, which lead to the lowest level of the virus spreading in those countries. Also in that countries best results in regulations of related social processes. It was given analyzes of mechanisms and communicative instruments used by governments of these countries. It was highlighted the role of modern media and socialmedia in control of social isolation, intensification/decrease of panic among the citizens, spread/refutation of misinformation during a pandemic COVID-19. The analyses of best practices in the coordination of medical sites show the role of consultation via telemedicine and the Telehealth net. Analyzed four different strategies according to countries in which it used: USA, China, South Korea, and Europe. Defined directions of Telehealth net activities and usage of method of telemedicine which are: Triage of patients and decisions about hospitalization in certain medical institution. Consultations and distance treatment for the patients with COVID-19 who are on self-isolation. Coordination between clinics and consultation of healthcare specialists. Distance-learning for healthcare workers about anti-epidemic measures and peculiarities of work with a patient with COVID-19. Providing routine consultations for chronic and palliative patients. Telehealth approaches significantly reduce congestion in health care facilities, reduces the risk of infecting other residents and medical staff, and leads to economic benefits by reducing the use of personal protective equipment.
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