FORMATION OF CORPORATE CULTURE IN THE TERRITORIAL COMMUNITIES OF UKRAINE UNDER CONDITIONS OF CHANGES AND UNCERTAINTY

Abstract

The purpose of the work is to highlight the peculiarities of the formation of corporate culture in territorial communities in conditions of change and uncertainty. Methodology. COVID-19 and now the full-scale Russian military invasion of Ukraine have demonstrated, firstly, the unpreparedness of individual communities to work in conditions of uncertainty and change, and secondly, that traditional management methods are not sufficient for effective work. Therefore, there is an urgent need for the application of innovative tools by local authorities for the anti-crisis development of territories, one of which is expedient to consider corporate culture. Scientific novelty. Corporate culture is presented as an open complex multi-level system of relations in the community. It is emphasized that an important component of corporate culture is the system of internal and external communications, which changes under the influence of normative-legal, social-psychological, engineering-technological or economic factors and is formed in a certain period of time depending on the determined priority directions of development, competitive advantages of territories and that «microclimate» that prevails within the community, or completely contrary to the concept and ideas of representatives of local authorities. The article applies an axiological approach to revealing the meaning of the concept of «corporate culture», which made it possible to consider the term «corporate (or organizational) culture of territorial communities» through the prism of universal human values, the peculiarities of formed formal (informal) relations and as a tool of anti-crisis development, which is especially relevant in in the light of the post-war reconstruction of Ukrainian communities. Conclusions. In the presence/absence of corporate culture, we see its undeniable competitive advantage, an indispensable tool for anti-crisis development and community image formation, a tool for synchronizing the efforts of all members of the community for the result (in today’s realities, post-war reconstruction and increasing the competitiveness of Ukrainian territories, prosperity and wellbeing of its residents are on time). Many problematic situations in Ukrainian communities in conditions of change and uncertainty require not only the existing corporate culture, but also a reboot of management processes, financial and methodological support, the development of practical recommendations regarding the construction of systems and models of effective management of territories, which after the war will lead to an increase in the effectiveness of the functioning of communities.