CONTENT AND TARGETING – MAIN COMPOSITES OF THE NEW MEDIOLOGY

Abstract

The article proposes to use such a modern concept as “mediology”, which synthesizes various scientific directions in a source contributing to the formation of media protection such as aspects. In turn, we propose to approach such a concept as the combination of the ability to create content that will meet the needs of various target audiences. That is “mediology” is considered by us as a social and communication technology, uniting conceptual approaches to the isolation of the necessary target audience, and also, based on what gives us similar targeting, directs us to the formation of content appropriate to the needs of this audience, its needs, and the necessary emotional atmosphere. The article proposes a collaborative approach between two areas of science: journalism and marketing.