TELEVISION NEWS IN THE CONTEXT OF HYBRID MEDIA REALITY

Abstract

The article examines the phenomenon of television news within the conditions of a hybrid media reality that is formed under the influence of social challenges at the intersection of traditional media and digital platforms. This environment transforms the structure, rhythm, and methods of information delivery, creating a new picture of the world that audiences perceive through media channels rather than through their own experience. The aim of the study is to identify the main aspects of hybrid media reality, determine the characteristic patterns of television news in these conditions, and analyze their influence on social and political processes. The importance of theoretical reflection and the practical application of the obtained results for improving media strategies and technologies is outlined. The article considers contemporary challenges faced by media in the process of creating news content. Particular attention is paid to the influence of manipulative technologies, information attacks, and the tendency toward the blurring of genre and stylistic standards. Emphasis is placed on the role of television as an important source of information even in the era of the dominance of digital platforms. The study of television news is considered a key to understanding the impact of the latest technologies on the formation of public opinion, political processes, and social conditions. Based on the analysis of news reports from the national telethon “United News”, as well as regional television channels “First Zakarpattia” and “IRT Poltava,” the active use of visualization tools has been identified. These tools facilitate adaptation to modern media conditions, enhance the content of messages, and make them easier for audiences to perceive, helping to attract viewers’ attention. In particular, charts, infographics, maps, and video materials help viewers better understand complex topics such as economic forecasts, military actions, or social reforms, making information more accessible and comprehensible for a mass audience. It is concluded that television news in the context of hybrid media reality is a powerful tool of influence that contributes to informing society. Their study and the development of effective presentation strategies are important for ensuring the state’s information security