STYLISTIC FEATURES OF POLYCODE TEXTS IN DIGITAL DISCOURSE

Abstract

The article examines the stylistic features of polycode texts in contemporary digital discourse. The relevance of the topic is обусловлена the growing role of multimodal communication in the modern information space and the need to reconsider traditional approaches to stylistic text analysis. The aim of the study is to identify the specifics of the stylistic organization of polycode texts, taking into account the interaction of verbal and nonverbal components and their influence on meaning-making and pragmatic effect. The research material consists of 50 articles from modern online media, including BBC News, CNN, and National Geographic, which contain polycode elements, namely the combination of text, images, infographics, videos, and interactive components. The study employs descriptive, structural-semantic, stylistic, and multimodal analysis. The results show that digital discourse is characterized by multimodality, hypertextuality, interactivity, and fragmentation, which determine the specific organization of polycode texts. Their main structural components and types of interaction between semiotic codes are identified, including complementary, duplicative, contrastive, and integrative relations. It is proved that stylistic means are realized both in verbal and non-verbal components, forming a unified communicative effect. It is established that expressivity, evaluation, and pragmatic impact in polycode texts have an integrative nature and are achieved through the synergy of different semiotic resources. Multimodal interaction ensures cohesion and coherence of the text, contributing to its integrity and effective perception. The findings confirm the necessity of a comprehensive approach to the analysis of polycode texts and open prospects for further research in the field of multimodal stylistics of digital discourse.