MENTALITY ISSUES IN THE TRANSFORMATION PROCESSES OF THE POSTMODERNITY SOCIETY

Abstract

A new class of models with associative memory is proposed to study theу phenomena in large social systems. The models have a structure similar to the structure of Hopfield neural network models. Considering the intellectual properties inherent in the subjects of social processes in the proposed conception has recently significantly expanded the range of phenomena the modeling of which becomes possible.

The previously proposed methods and models that can be applied to problems of archetypes, sustainable development, transformation and other similar problems are summarized. The internal variables of description of individuals are divided into two classes. The first class includes variables that change relatively quickly in dynamics. The second class includes relatively stable variables, which include perception, archetypes, development patterns, etc.

The proposed methodology is also suitable for consideration of global problem of sustainable development. The idea of “economic” and “environmental“ way of society evolution can in fact also be represented as constructs in terms of variables of the second class, that is, as quasi-stable constructs. The transition from “economic” to “environmental” way is carried out through education, media influence and other. In the future, the proposed conception will also be useful for practical tasks of public administration.

In particular, considering the ability of subjects to predict situations and make decisions based on these predictions leads to completely new decision properties, the main of which is the possibility of making multiple decisions. At the level of large social system, this leads to emergence of a large number of behaviors of such a system, that is, scenarios. The consequences of such behavior for modeling the decision-making are discussed.