COMMUNICATIVE COMPONENT OF CONFLICT IN THE MODERN WORLD: THE BIRTH OF THE ARCHETYPE OF THE SELFNESS (Das Selbst)

Abstract

The article is analysing communication component of the conflict in the modern world. This topic is very important and relevant for modern public administration in the world and Ukraine. The author believes communication in today's transparent and open world as the main component for conflict resolution, influential feature that is important for the formation of individual archetypal patterns of “selfness” (das Selbst). The author defines the conflict as a permanent part of human life and the opportunity for development and existence in diversity. The сommunication has seen as major component of tolerance, empathy and understanding people of other cultures, traditions, opinions, different ideologies, values and characters. Interdisciplinary approach for relief archetypal methodology helps author of the article to conclude that the most important structural mental image of “selfness” (das Selbst) is activated and developed under the influence of communication that gives the hope for humankind growing up, and the possibility of finding new tools for resolving conflicts through cognition of cultural and personal diversity.