CLASSIFICATION OF THE COMMODITY STRATEGIES

Abstract

In the article the theoretical and methodological position of the classification of the commodity strategies are examined. The individual policy options, their main advantages and disadvantages are generalized. It is proved that the presence of one or many commodity strategy defines the production and management structure of the enterprise. It’s noted that the strategy of concentration on one area of activity, closely linked with the implementation of the overall competitive strategy — leading on the basis of lowering the costs. It is shown that the diversification strategy involves the penetration into new spheres of activity, not previously typical for the enterprise, designed to amend, supplement or replace the product, which has already produced by the no less important strategic partner. Vectors of fusion strategy or buy are generalized and its major landmarks are identified.