THE ROLE OF THE MANAGER IN FORMING LANGUAGE POLICY IN THE CONTEXT OF THE UKRAINIAN LANGUAGE AND CULTURE IN MANAGEMENT

Abstract

The article is devoted to the study of the manager’s role in shaping the language policy of an organization, particularly in the context of Ukrainization. Theoretical foundations of language policy, its influence on corporate culture, and communication processes within organizations are analyzed. Special attention is paid to the practical aspects of implementing Ukrainization across organizations of various ownership forms and sectors. The key functions of a manager as a facilitator of Ukrainization are identified: strategic planning, communication and employee motivation, as well as monitoring and evaluating the effectiveness of language policy. Methods of overcoming resistance to change are explored, including training, informational campaigns, and employee engagement in the transformation process. The research results may be useful in developing recommendations for the effective implementation of language policy in organizations, contributing to the strengthening of national identity and enhancing internal communication efficiency.The article also examines the strategic role of managers in implementing state language policy within organizations, focusing in particular on the introduction of the Ukrainian language as a dominant element of corporate culture. Against the backdrop of increased attention to language issues in Ukraine, geopolitical threats, and ongoing processes of national identity consolidation, there is a growing need to establish a full-fledged Ukrainian–language environment in both public and private sectors. The legal consolidation of Ukrainian as the sole state language requires not only formal compliance with regulations but also deep awareness of its significance for sustainable development of both organizations and the country as a whole. It is substantiated that the manager, as a bearer of managerial responsibility, must play an active role in transforming the language environment by acting as an initiator, coordinator, and facilitator of change.In this study, the Ukrainian language is considered not merely as a tool of official communication but as a symbol of national dignity, a factor of team integration, a means of social cohesion, and a key element of organizational strategy. Its implementation into daily management practices lays the foundation for strengthening democratic values, developing civic consciousness, and building a sustainable institutional image. Ukrainian is presented in the article as a gateway to an effective communicative space that unites professionalism, national identity, and the social responsibility of businesses and management structures.