APPLICATION OF PROJECTION TECHNOLOGIES IN THE PUBLIC SPHERE: BASIC CONCEPTS AND PRINCIPLES

Abstract

In the context of the constant development of modern society and the increasing importance of effective resource management, this research article focuses on the problem of applying project technologies in the public sphere. The purpose of the study. To systematise the key concepts and principles that form the basis for the implementation of project-based approaches in public administration. The theoretical basis of the study was the work of domestic and foreign scholars, scientific research on the problems and prospects of project management in the public sphere. The main focus is on analysing the effectiveness of project technologies and their potential for optimising management practices in various areas of public activity. The main concepts that determine the effectiveness of the project approach in solving the problems of public administration and management of public initiatives are investigated. In particular, it is noted that project technologies are becoming a key tool for achieving strategic goals, optimising resource costs, and improving performance in public administration. In project management, it is important to consider a number of critical factors to ensure the success and effectiveness of project activities. Flexibility, which involves adapting to changing requirements and conditions, is a key aspect that allows strategies and plans to be adjusted to meet changes in the course of project implementation. A high level of communication is necessary for successful communication between all project participants, including the transfer of tasks, information exchange, and resolution of potential conflicts. Effective communication helps to create a favourable working environment and resolve problems early on. Responding quickly to potential changes and risks is important to avoid problems and minimise negative impact on the project. Project management performance is measured using metrics that include a variety of indicators. Client satisfaction, task completion rate, defect control, financial performance, and other aspects determine project success and serve as the basis for further improving management strategies.