OVER-CONSUMPTION ARCHETYPE GLOBALIZATION AS A NEW SOURCE OF SOCIAL CONFLICTS AND SOCIAL TENSION
Keywords:
globalization, over-consumption archetype, consumer society, consumerism phenomena, advertising, social conflict, social tension, sociology of consumptionAbstract
The paper presents analysis of theoretical interpretations in the contemporary western sociology the tendency of over-consumption archetype globalization as a new source of social conflicts and social tension. Underlined that active use in the contemporary sociology the concepts “consumer society” and “consumerism” is the scientific reflection of global expansion of the over-consumption archetype as the transcultural model of consumption. Substantiated that modern practices of over-consumption now investigates under analytical context of the consumerism phenomena. According to the author’s positon consumerism is the specific style of life and also is the contemporary ideology of universal value of the over-consumption model which becomes global due to arising manipulative influence by technologies of advertising and mass-media.
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