WAYS OF IMPROVING THE EFFICIENCY OF THE MANAGEMENT BY THE SPHERE OF RECREATION AND TOURISM IN THE ODESSA REGION

Abstract

The article considers the problems and peculiarities of the functioning of the tourist destinations, studies show possibilities to influence management to improve its functioning and organizational approach to the management of tourism industry of Odessa region in modern conditions.

Based on research of the tourism industry were defined the main directions and instruments of state regulation, among which is highlighted the state's influence on increasing the competitiveness of regional tourist complex due to the adjustment of administrative decisions on the basis of sociological monitoring of the state tourism industry in the planning and development of both local and national programs.

Odessa Oblast has unique natural and human resources, and as a difficult socioeconomic system, simulates economic processes inherent only to this region to create conditions for a sufficiently high standard of living. That is why the development of tourism is currently one of the main directions of economic development of Odessa Oblast. This will create conditions for effective development of areas with poor infrastructure, attract investment and return the oblast to the workforce.

Today, more than ever before, there is a need to resolve issues related to the organization management of recreational and tourist area. A lack of objective statistical and sociological data leads to inefficient use of funding and lack of foreign investment, and ceases not to be just a regional problem, but which is becoming nationwide.

Expert survey of public power made it possible to reveal problems of the development of the tourism industry in Odessa Oblast. The hindering factors of the development of the tourist and recreational complex are: lack of understanding of the authorities of their role in the functioning of the tourism industry, the lack of tourism infrastructure; lack of infrastructure; lack of budget funding of the tourism and recreational business; limited investment in the tourism industry; the need for upgrade the expertise of managerial personnel in tourism.

The conclusions and suggestions were formulated on how to improve the functioning of tourism business. For the rational use of tourism potential in the Odessa Oblast is necessary: make an inventory and beautification the land of historical and cultural, recreational and conservation purposes; create competitive clusters in the tourism and recreational industries; develop a strategic plan for the development of coastal areas; ensure the protection and restoration of natural landscapes, unique flora and fauna.

To ensure quality and rapid development of tourist and recreational infrastructure it is necessary to: increase the competitiveness of the tourism product through the construction, modernization and reconstruction of tourism infrastructure; expand the range of tourism services to European standards – that all is the development and support of business, cultural, river, sailing, wellness, sports, entertainment, marine and ecological tourism; improve the state of facilities on the Black Sea; promote infrastructure resorts, properly maintain and implement beautification of beaches and parks; restore monuments of cultural and historical heritage; develop an extensive network of agencies and organizations to provide excursions, entertaining, health services.

It is necessary to create conditions for: the revival of the tourism potential of historical monuments, archeology and architecture, with scientific and cultural importance; development of ethno-cultural communities and national minorities; investment by international programs of restoration of the historical and cultural heritage.

For the purpose of intensive development of information infrastructure of tourist and recreational services is offered: to create centers of tourist information to serve the tourists and campers; to provide popularizing tourism product through the festival, fair and exhibition activities; to provide quality service to foreign and domestic tourists to establish training and retraining of recreation and tourism personnel.