SOCIAL CONFLICTS IN THE POSTMODERN ERA AND THEIR INFLUENCE ON THE SPHERE OF PUBLIC ADMINISTRATION: ARCHETYPAL-VALUE APPROACH

Abstract

The article reveals the nature of social conflicts at the beginning of 21th century and the influence of values on social and political life of modern states. On the basis of theoretical background and empirical data, the author has analyzed the increasing role of nonmaterial values and characteristic changes of traditional value priorities in the postmodern era. Values as a social phenomenon are quite inert, thus, according to the value priorities of concrete nation, the specifics of national mentality, archetypes of public life of separate countries can be discussed. The issue of values has become particular important in Ukraine, when the defeat of ideals of the Orange Revolution became obvious. On the other hand, the events of the last three years influenced on the formation of values of social and political activity especially among young generation of Ukrainians. The article represents archetypal-value approach to understand changes in features of social conflicts; based on World Value Survey and national public opinion monitoring, it illustrates the complex and long-lasting process of value changes that spreads over all spheres of socio-political life and obviously can be distinguished on the borders with neighbouring state-formations.