ARCHETYPIC BASES OF MASS POLITICAL CONSCIOUSNESS: PUBLIC AND MANAGEMENT ASPECTS

Abstract

The article reveals the archetypal principles of the mass political consciousness. The mass political consciousness is defined as the subjective reflection of the mass subject of political-administrative relations, public-administrative activity and all related phenomena. It has been established that this is a type of mass consciousness that is formed under the influence of both the events of the political and the administrative environment. Public administration through the tools of government and local government influences the formation of the political consciousness of the population in terms of political memory, culture, thought and sentiments. The paper identifies the shaping elements of the mass political consciousness and analyzes the factors influencing its development. In particular, the following main components of the mass political consciousness at the formative level are analyzed: political knowledge of the society; political perception; political evaluation; political readiness. The formative processes of the archetypal foundations of the mass political consciousness occur in the spheres of information, administrative and psychological support of the public administration. The characteristics of the archetypal foundations of the mass political consciousness are characterized. The archetypal principles of the mass political consciousness are formed by its main elements: political conscious, which takes the form of political programs, theories of the political system, concepts of the political parties, directions of development of the society, etc.; the political unconscious, manifested in the needs, intuitions, desires of the masses; political subconscious. The paper describes the public-administrative aspect in terms of the possible influences on the formation of the mass political consciousness from the standpoint of the division of the formative processes into two phases: passive, that involves the formation of the political memory, political culture, and attuned to the internal mass needs and ideas; active, that involves the development of the evaluative ideas in the mass consciousness, their perception and the political readiness of the mass subject.