SOCIO-PSYCHOLOGICAL FEATURES OF THE IMAGE OF THE LEADER AT THE PRESENT STAGE OF DEVELOPMENT OF UKRAINIAN SOCIETY

Abstract

The paper presents an attempt to carry out a psychological analysis of the features of the leader’s image at the present stage of development of the Ukrainian state. As a result of research using the methods of a questionnaire survey followed by in-depth interviews in focus groups, the ranking structure of the expert model of an ideal modern leader and the ranking structure of the image model of a modern leader in everyday consciousness are presented. The findings of the study described the socio-psychological mechanisms of the functioning of the image as a phenomenon of interpersonal interaction, including: the manifestation of the characteristics of group interaction; the use of social representations and stereotypes; the realization of the self-concept of the subject of the image in correlation relationships with the self-concepts of other subjects of image interaction and the like. The disclosure of the sociopsychological mechanisms of the functioning of the image, their accounting and use are necessary for the development of productive activities on the formation of an optimal image as a phenomenon of interpersonal interaction.