IMPROVEMENT OF THE MECHANISM OF THE GOVERNMENT MANAGEMENT OF THE TRANSFORMATION OF THE TOURIST INDUSTRY ON THE BASIS OF INNOVATIVE TECHNOLOGIES

Abstract

In the conditions of globalization of human activity and introduction of digital technologies there are transformational processes in the sphere of service, new types of tourism, new needs and services appear, all this requires improvement of the state management of the tourist branch. The purpose of the research. Identify the structural components of the mechanism of public administration of the tourism industry in a pandemic and digitalization of the economy. Methodology. The theoretical and methodological prerequisites for solving this problem include the following works of scientists: the problem of developing the market of qualifications for the tourism industry in Ukraine (Любчук О.К., Ярченко Ю.В. Вісник), combinatorics of the Ford-Fulkerson algorithm to reduce the risk of the COVID-19 pandemic in international tourism (Sharko M., Fomishyna V., Liubchuk O., Petrushenko N., Yakymchuk T), methodological support for the management of financial flows of foreign tourism in the global risk environment (Sharko M., Liubchuk O., Fomishyna V., Yarchenko Y., Fedorova N., Petrushenko N., Ohorodnyk R.), tourism as a modern determinant of subjective life satisfaction in Ukraine (Любчук О.К.), conceptual and strategic principles of the target mechanism of state management of subjective satisfaction with the lives of Ukrainian citizens (Любчук О.К., Ярченко Ю.В. Менеджер). The scientific novelty is to clarify the theoretical and methodological foundations of the functioning and development of the mechanism of public administration. Conclusions. Improving public administration of the tourism industry in the context of digitalization of the economy should include the development of a target mechanism, personnel mechanism, functional mechanism, legal mechanism, instrumental mechanism, organizational mechanism, financial mechanism and mechanism for managing innovation development.