COOPERATION BETWEEN UKRAINE AND WORLD TOURISM ORGANIZATION AS ONE OF THE INSTRUMENTS OF IMPLEMENTATION OF THE STATE TOURISM POLICY

Abstract

In this article the place, role and significance of UNWTO in current international tourism, as well as the possibility of this organization for development of political, economic and cultural cooperation among states were determined. The problems and prospects for development of domestic tourism, the ways for improvement of Ukraine’s system of state regulation at all governmental levels were identified, particularly in the context of cooperation between the government, tourism enterprises and private sector. The recommendations for improving of the state tourism policy in the context of development of relations between Ukraine and UNWTO were proposed, among which an important place takes the safety of tourists, protection of their legitimate rights and interests, improvement of legislative base in tourism, provision of complex development of territories, improvement the quality of consumer’s service in tourism, formation and promotion of international positive image of Ukraine.